Ryde: and Heidi Montag Team Up to Challenge Unrealistic Wellbeing Standards with Bold U.S. Launch

DALLAS, TX (May 13, 2025) –  The wellbeing industry is notorious for promoting extreme routines and unrealistic standards from rigid diets to grueling 10-step routines. That’s why Ryde:, the global brand challenging the overwhelming wellbeing culture, is here to change that. Officially launching in the U.S. with its marquee campaign, “Wellbeing Made Easier,” Ryde: is dismantling the noise with a refreshingly simple, science-backed approach that fits real life.

At the heart of this bold, social-first campaign is reality TV icon, singer, busy mom of two, Heidi Montag, who brings her signature humor to a series of comedic skits that call out wellbeing absurdities in a series of over-the-top skits, featured on Ryde:’s YouTube. Each scene showcases Ryde: as the smarter, no-fuss, simpler solution with delicious, zero-calorie 2oz shots that are designed to meet you where you are, whether you need to ENERGIZE, FOCUS, or RELAX.

“I’ve tried just about every wellbeing trend out there, and most of them are just exhausting,” says Heidi Montag. “I’ve never been desperate enough to zap my t*ts like I do in this campaign, but I’ve definitely come close. Wellbeing shouldn’t feel like a chore or something only achievable through impossible routines. You don’t have to meditate for hours or plunge into freezing water to feel good. Whether I need a morning boost, a mental reset to stay focused, or a way to unwind after my kids go to bed, Ryde: makes it effortless.”

Through three original content pieces, Wellbeing Made Easier challenges the extremes people go to in the name of feeling good, and positions Ryde: as the quick, credible fix that doesn’t require perfection:

• “Zap My T*ts” – Heidi plays a cool office worker surrounded by coworkers chasing extreme productivity hacks. When the boss suggests zapping their chests for a “focus boost,” Heidi plays along, sparking a wildly catchy “Zap My T*ts” song and dance number that takes over the office. There is an easier way to focus with Ryde: FOCUS shot.
• “Goat Yoga Relax” – A bachelorette party’s zen dreams turn to mayhem when goats, and group meltdowns, collide. There is an easier way with Ryde: RELAX shot, to unwind, reset, and get back to enjoying the moment.
• “Crystal Booth Energize” – A wellbeing guru promises instant transformation and energy with crazy crystals. Ryde: comes in as the real deal, no woo-woo, just a powerful shot that actually works to give you the energy you need.

“The wellbeing industry has overcomplicated something that should be simple,” says Richard Schmidt, CEO of Ryde:. “At Ryde:, we’re cutting through the noise and stripping wellbeing down to what truly matters, effective solutions that fit into real life. Because, it’s the small things we do each and every day that really make the difference. That’s how we developed our functional shots - convenient, enjoyable, and designed to work for everyday people, not just those chasing unrealistic ideals.”

As Ryde: officially enters the U.S. market, its lineup of shots is now available online at ryde.com and Amazon and in select retailers. Each 2oz shot is crafted with powerhouse ingredients like Green Tea Caffeine, Ginseng, L-Theanine, B Vitamins, and Chamomile to support energy, focus, and relaxation throughout the day. With great taste, zero calories, and no gimmicks. Ryde: wellbeing shots brand is your no-nonsense partner in feeling good, when you need it.

Founded in 2016 and headquartered in Dallas, Ryde: is a global brand built on the belief that recharging should be easy, effective, and actually enjoyable. With the Wellbeing Made Easier campaign, Ryde: is making its boldest statement yet: that wellbeing can be made easier, just one shot at a time. 

About Ryde: 

Ryde: is a global brand redefining what wellbeing looks like, delivering it all in one effortless shot. Founded in 2016 and headquartered in Dallas, Texas, Ryde: offers a lineup of flavorful, functional, 2oz pocket-sized dietary supplement shots that are designed to help you with whatever today throws at you. With zero calories, science-backed ingredients, and no unnecessary extras, Ryde: is your no-nonsense partner in feeling good, when you need it.

• ENERGIZE (Tropical): An invigorating 2oz dietary supplement shot with a natural tropical flavor, Ryde: ENERGIZE works with you in those moments you need a jump start, so you can get your head in the game.
• FOCUS (Orange): An orange-flavored 2oz dietary supplement shot, Ryde: FOCUS de-fuzzes and fuels your mind, for when you need a lightbulb moment.
• RELAX (Raspberry): A soothing 2oz dietary supplement shot with a natural raspberry flavor, Ryde: RELAX eases your mind, like your favorite comfy socks.

Follow Ryde: @Drink.Ryde on Instagram.