IQBAR Announces Its First-Ever Partnership With Michelin-Starred Chef Thomas Keller

BOSTON, M.A. (May 28, 2025) – IQBAR, the brand dedicated to fueling the brain and body with its clean, delicious, functional ingredients, is thrilled to announce its partnership with Michelin-starred chef and culinary icon Thomas Keller. The brand’s first major collaboration introduces two exclusive products: Salted Caramel Chip IQBAR protein bars and Yuzu Mango IQMIX hydration sticks. Ten percent of all sales from this collaboration will benefit Ment’or, a non-profit organization devoted to influencing culinary excellence in young chefs and preserving the traditions and quality of cuisine in America.

The partnership, which grew out of Chef Keller’s organic use of IQBAR products, combines the brand’s commitment to exceptional clean ingredients and nutrition with Keller’s unmatched expertise in crafting unforgettable flavor experiences. As a fan of IQBAR’s plant-based protein bars, Chef Keller saw an opportunity to apply his expertise to the functional nutrition category, developing nutrient-rich yet delicious products. Known for his culinary excellence at world-famous restaurants like The French Laundry and Per Se, Chef Keller has long advocated for the importance of top-tier nutrition. This philosophy aligns perfectly with IQBAR’s mission to deliver clean, functional foods that fuel high-performance lives.

“This partnership is particularly special for us because it originated organically—Thomas Keller is a true fan and consumer of our products,” said Will Nitze, CEO and Founder of IQBAR. “Partnering with the most decorated chef in America underscores our commitment to combining world-class flavor with exceptional nutrition. At IQBAR, we believe that great taste and clean ingredients should always go hand-in-hand, and this collaboration brings that vision to life.”

Chef Keller and the IQBAR team worked together, exploring unique flavor combinations inspired by Keller’s signature dishes and crafted two exciting new products:

• Salted Caramel Chip IQBAR: A delicious bar featuring a blend of toasted macadamia nuts and rich salted caramel flavor, and the five brain nutrients IQBAR is known for: magnesium, Lion’s mane, MCTs, flavonoids, and vitamin E.
• Yuzu Mango IQMIX: A refreshing, functional hydration mix combining natural flavors centering on real yuzu and mango extracts, Lion’s mane, and magnesium L-threonate, designed to support brain health and mental clarity.

“Chefs are athletes—we rely on good nutrition to perform at our peak, which is why IQBAR is an essential part of my daily routine," said Chef Thomas Keller. "This collaboration brings together exceptional taste and clean, functional ingredients to fuel busy lifestyles. I’m proud that the products we've developed are not only nutrient-dense but are also thoughtfully designed: the bars deliver plant-based protein for strength, while the hydration mix provides essential electrolytes—perfect for keeping up with the demands of a fast-paced day.

Salted Caramel Chip IQBAR and Yuzu Mango IQMIX will be available online at IQBAR.com and on Amazon, priced at $29.99 per box of 12 bars and $29.99 per envelope of 20 hydration stick packs. To learn more about IQBAR and its offerings, visit IQBAR.com or follow on Instagram @iqbar.

About IQBAR

IQBAR is a leading functional nutrition brand dedicated to fueling the mind and body through science-backed, plant-based products. Founded in 2018 with a mission to make whole-body nutrition accessible and convenient, IQBAR offers a range of brain-boosting plant protein bars, hydration drink mixes (IQMIX), and instant coffees (IQJOE) formulated with clean, functional ingredients to enhance mental clarity, physical performance, and overall well-being. All products are keto, paleo-friendly, vegan, kosher, and free from GMOs, gluten, dairy, soy, and sugar alcohols, empowering individuals to thrive at any point of the day. Available in retailers nationwide including Costco, H-E-B, Publix, Sprouts, Target, Walmart, and more, and at IQBAR.com. To learn more, please follow @IQBAR or visit IQBAR.com.

About Chef Thomas Keller

Thomas Keller’s name is synonymous with quality and high standards. The chef and proprietor has established a collection of restaurants that sets a new paradigm within the hospitality profession. He is the first and only American-born chef to hold multiple three-star ratings from the prestigious Michelin Guide—for The French Laundry and Per Se—in addition to being awarded one star for The Surf Club Restaurant, becoming the most honored American chef by Michelin Guide, as well as the first American male chef to be designated a Chevalier of The French Legion of Honor, the highest decoration in France.    

Chef Keller has earned countless accolades, including The Culinary Institute of America’s “Chef of the Year” Award, the James Beard Foundation’s “Outstanding Chef” and “Outstanding Restaurateur” Awards and Michelin Guide’s Chef Mentor Award.  He holds honorary doctorates in Culinary Arts from Johnson and Wales University and The Culinary Institute of America.  Chef Keller led a team from the U.S. to its first-ever gold medal in the Bocuse d’Or, a prestigious biennial competition that is regarded as the Olympics of the culinary world. With more than 1.6 million copies in circulation, he is the author of six cookbooks and recently celebrated the 25th anniversary of The French Laundry Cookbook.