f'real Introduces New Brown Sugar Latte LTO Milkshake for Summer and Brings Back Fan-Favorite Strawberry Shortcake and Cinnamon Churro Milkshakes

BUFFALO, N.Y. - June 2, 2025 - f’real, the innovative, fast-growing brand known for its blend-it-yourself (BIY) shakes and smoothies, is remixing the flavors of summers past and present with a new lineup of offerings. Available this summer at more than 20,000 retailers nationwide, f’real today announced a new limited edition Brown Sugar Latte Milkshake and the permanent return of two fan-loved flavors - Strawberry Shortcake and Cinnamon Churro - back by popular demand.

Leading the lineup of craveable summer sips is the new Brown Sugar Latte Milkshake, available for a limited time starting this June. The smooth and creamy shake delivers a bold twist on an all-time consumer favorite coffeehouse staple — combining the warm notes of toasted brown sugar with rich coffee flavors. Each Brown Sugar Latte Milkshake contains 100 mg of caffeine to give summer sippers a deliciously energizing boost.

With brown sugar recently named Flavor of the Year in 2025 (1) and showing up on menus +133% over the past four years (2), the new Brown Sugar Latte Milkshake is f’real’s trend-savvy answer to evolving consumer cravings. It’s the brand’s most buzzworthy release of the season—and a must-try for coffee lovers everywhere who still want their caffeine on a hot summer day. 

In response to overwhelming consumer demand, f’real is bringing back two of its most requested limited-time flavors:

• Cinnamon Churro Milkshake – First launched in spring 2024, this shake went viral on social media, racking up more than 3M total views across Instagram, TikTok, and Facebook. The BIY frozen blend emulates a churro, made with real milk and packed with sweet, cinnamon-spice. It's a creamy frozen treat with subtle hints of vanilla, a light blended texture and comforting cinnamon and sugar essence that satisfies sweet cravings. “You need to bring churro back,” fans demanded—and now, it’s here to stay.
• Strawberry Shortcake Milkshake – A dreamy blend of real strawberries balanced with real milk, and airy shortcake flavors, this nostalgic shake first dropped in 2023 and immediately earned cult-favorite status. With 84% of consumers saying they love or like this flavor (3) and TikTok comments like “I’ll cry if it goes away” and “please bring back strawberry shortcake!”, f’real is making sure no one misses out on this sweet throwback treat again.

Together, the three shakes form f’real’s summer 2025 milkshake mixtape: a collection that blends what’s next in flavor innovation with feel-good favorites from the past. The result? Three summer ready treats joining f’real’s menu of ten classic shakes, smoothies and energy freezes that hit every note—whether you’re chasing trends, comfort, or just a little something sweet.

“From the bold energy of Brown Sugar Latte to the comforting warmth of Cinnamon Churro and the fruity nostalgia of Strawberry Shortcake, the two additions to our core flavors and new summer limited time offering reflects the way consumers experience flavor today—creative, nostalgic, and always craveable,” said Rich Products Corporation Vice President of Customer and Consumer Marketing, Megan Grinstead. “It’s the perfect blend of now and then. Whether Gen Z, Millennial or a Baby Boomer, consumers continue to look for indulgent ‘treat yourself moments’ when it comes to desserts and our consumers have shown not only a love for innovation but also flavors that remind them of their childhood. With our new summer offerings, we’re excited to provide a wider variety of customizable BIY beverages that can complement their summer memories.”

All f’real milkshakes are made with real milk and blended by the consumer in-store with the touch of a button. Just pick a flavor from the freezer, peel off the lid, and place it in the blending machine to enjoy a custom milkshake in under a minute.

Each 12-ounce f’real milkshake is $3.99 and will be available in June in more than 20,000 retail locations nationwide, from convenience stores to college campuses and movie theaters, including Maverik, Kwik Trip, Circle K, Yesway and more.

To learn more about f’real, its lineup of blend-it-yourself freezes, shakes and smoothies, and find a f’real blender near you visit freal.com or follow @therealfreal on Instagram, TikTok, and Facebook.

Sources: (1) 2025 Food and Beverage Flavor Trends Report published by California-based flavor manufacturer T. Hasegawa USA, (2) Datassential Cold Coffee Overview June 2024, (3) 2024 Kerry Taste Charts 

About f'real

f’real is a fast-growing company that designs, sells and markets blend-it-yourself milkshakes, smoothies and freezes, all made from honest ingredients, in more than 20,000 locations across the U.S. and Canada including convenience stores, colleges and universities, theaters, and military bases. The patented in-store blending system blends delicious and authentic milkshakes, smoothies and energy freezes at the touch of a button in about a minute. As the No. 1 frozen novelty offering in convenience stores, f'real's success can be attributed to continued innovation in the category and the quality of its products. f’real foods is a wholly-owned subsidiary of Rich Products Corporation. For more information, please visit freal.com or follow on TikTok, Instagram, and Facebook.

About Rich's

Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants, and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's—Infinite Possibilities. One Family. Learn more at Richsusa.com.