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BevNETPress Releases

Redemption Whiskey Unveils 18-Year-Old Bourbon: A Masterwork of Craft, Time and Character

PRESS RELEASE posted by Redemption Whiskey

Jun. 5, 2025 at 11:51 am

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Aged Nearly Two Decades, Limited Release of This Highly-Anticipated Rare Collectible Expected to Sell Out Quickly

STAMFORD, Conn.: June 5, 2025 – Redemption Whiskey proudly expands its highly coveted Ancients Series collection with the release of Redemption 18-Year-Old Bourbon, a limited-edition expression that captures the transformative power of time and craft. Aged for nearly two decades and bottled in extremely limited supply, this collectible bourbon represents Redemption Whiskey’s commitment to pushing the boundaries of American whiskey while building on its bold, rye-forward foundation. Expected to sell out quickly, the scarce supply will be available in select markets for pre-order on ReserveBar beginning on Father’s Day, June 15.

Born in Lawrenceburg, Indiana, Redemption 18-Year-Old Bourbon was once a hidden treasure—rediscovered and meticulously nurtured under the expert guidance of Master Blender Alan Kennedy. Bourbons of this age are notoriously difficult to perfect, often losing balance or acquiring harsh characteristics over time. Through Kennedy’s discerning palate and masterful blending techniques, this rare release reached peak maturity with remarkable depth and complexity to create a once-in-a-generation find.

“Redemption 18-Year-Old Bourbon is one of the rarest and most complex expressions we’ve ever had the privilege to release,” said Alan Kennedy, Master Blender at Redemption Whiskey. “Redemption is a brand about character and soul. Crafting a bourbon of this age and quality is incredibly rare, and when I tasted the liquid, I knew it deserved to be shared. It’s a proud moment for both me and Redemption—and an opportunity to showcase the extraordinary potential of our oldest stock for Redemption fans, bourbon collectors and newcomers alike.”

Gracefully aged in charred American oak barrels, this bourbon is non-chill filtered to preserve every nuance of its exceptional character. The result is a bourbon that unfolds beautifully with each sip—an intricate flavor profile that evolves with time, showcasing the magic of expert curation. Expect a bouquet of rich oak intertwined with layers of velvety cherry jam, warm cinnamon, and a delicate hint of mint.  Redemption 18-Year-Old Bourbon is best enjoyed neat or on the rocks, offering the kind of refined elegance that will captivate even the most seasoned whiskey connoisseur. 

Redemption 18-Year-Old | 103.4 Proof | $399.99 SRP for 750mL

  • NOSE: Warm oak, immediately followed by cherry jam, cinnamon and subtle hint of mint
  • PALATE: Cherry notes, blended with oak, a touch of sweet corn and delicate hints of vanilla and leather
  • FINISH: Medium to long, with oak and vanilla and a lingering hint of cherry

With only 2,400 bottles available, Redemption 18-Year-Old Bourbon will be available beginning in June with a suggested retail price of $399.99 for a 750mL bottle. Consumers can purchase the limited-edition offering in store and online at ReserveBar (where available).

Sitting alongside its rare counterparts Redemption 36-Year-Old Bourbon and 18-Year-Old-Rye, Redemption 18-Year-Old Bourbon is a testament to patience and ultra-aging techniques and has already received accolades including Double Gold wins in both the 2025 San Francisco World Spirits Competition and 2025 New York International Spirits Competition. For those lucky enough to experience it, this bourbon represents not just a drink, but a rare opportunity to savor the exceptional in its purest form.

For more information about Redemption 18-Year-Old Bourbon or the Redemption Ancients Series portfolio, visit our website or follow us on Instagram at @RedemptionWhiskey.

###

About Redemption:

Redemption is leading the rye revival, with a full range of bold and spicy super-premium award-winning whiskeys that are masterfully aged and blended. Nearly lost for a century, modern drinkers are rediscovering rye's spicy, rebellious nature, complex enough to be enjoyed neat, with a strong enough backbone to stand up in cocktails. It is a classic American comeback story, one that is only just beginning as Redemption continually pushes boundaries – and expectations – in whiskey innovation. Redemption was awarded a 2023 Growth Brands Spirits award in the Fast Track category from the Beverage Information Group/EPG Brand Acceleration, the 2022 World's Best Bourbon (2022 San Francisco Spirits Awards) and was the 2021 Rye Whiskey Brand of the Year according to the NY International Spirits Competition.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a spirits portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.   

The portfolio includes award-winning wines from Australia: [ yellow tail ]; [ yellow tail ] Pure Bright; California: Bellacosa, Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie Champagne, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka, Gray Whale Gin and Cantera Negra Tequila. 

©2025 Deutsch Family Wine & Spirits, Stamford, CT. Straight Rye Whiskey. 51.7% Alc./Vol. 103.4% Proof. Please drink responsibly. 

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