Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Sazerac’s Hawk’s Rock Distillery Releases its Inaugural Whiskey: Garavogue 20-Year-Old Single Malt Irish Whiskey

PRESS RELEASE posted by Sazerac

Jun. 4, 2025 at 5:36 pm

XLinkedInRedditFacebookEmail
Report Press Release
irish whiskeywhiskeysazeracGaravogueHawks Rock Distillerysingle malt
Spirits Companies

Blended by Master Blender Helen Mulholland, the first whiskey brand released by Hawk’s Rock Distillery celebrates innovation, exploration and local heritage

County Sligo, Ireland (June 4, 2025) – The Sazerac Company, one of the world’s largest distilled spirits companies, is thrilled to celebrate the release of its inaugural Irish whiskey from Hawk’s Rock Distillery: Garavogue 20 Year Old Single Malt Irish Whiskey. Crafted by Master Blender Helen Mulholland, the first female Master Blender in Irish Whiskey history, this new-to-world whiskey brand embodies Sazerac’s dedication to world class distillation, aging and blending.  


Named after the river that flows past the Distillery through Sligo town into the Atlantic Ocean, Garavogue Whiskey is a bridge between past and present, honoring the rich traditions of Irish whiskey while embracing innovation and discovery. Every small-batch release under the Garavogue name will be limited and experimental in nature, exploring different ages, maturation techniques and possibly even different types of Irish whiskey.


For its inaugural and limited release expression, Garavogue 20-Year-Old Single Malt Irish Whiskey offers a rare take on traditional Irish Whiskey with both unexpected and familiar flavors due to its unique maturation involving multiple types of casks. Double-distilled and initially aged for a minimum of 14 years in ex-bourbon American oak casks, the whiskey was then transferred into a variety of unique finishing casks including French Muscat, French Sauternes, Spanish Pedro Ximénez Sherry and Barbadian Rum casks for further maturation. The result is a 94-proof whiskey with aromas of vanilla, warm peach, and spun sugar from the Sauternes cask influence, while floral and raisin notes from the Muscat and Sherry casks emerge on the nose.  On the palate, vanilla and citrus sweetness complement buttery ripe apples, while fresh fruit flavors from the rum cask create a prominent sweet finish.


“The current trend is for whiskey to have a rich sherry finish, but Garavogue is purposefully different,” says Master Blender Helen Mulholland. “We believe that complexity and subtlety can work hand in hand. It is unusual for a whiskey to be blended with this number and variety of casks, but just as the river ebbs and flows, the flavors create a wonderful blend as they weave together in this 20-year-old single malt.”


Release #1 is housed in a distinctive reversed crescent shape bottle with a blue label reflecting the Garavogue River’s influence including subtle wave patterns that mirror the motion of water. The label also features imagery and coordinates for the Hazelwood House Windmill – an enduring landmark on the grounds of Hawk’s Rock – in tribute to the historical figures who lived and worked along Garavogue’s banks.


“We hope that Garavogue Whiskey invites Irish Whiskey fans to linger, explore and uncover the hidden stories of Sligo,” remarks Jess Scheerhorn, Vice President at Sazerac. “The Garavogue River shaped this beautiful landscape for millenniums, and Garavogue Irish Whiskey aims to shape new experiences, connections and traditions – one sip at a time.”


Garavogue Whiskey will begin rolling out in limited quantities as of June 2025 at a suggested retail price of $199 (700ML) through Sazerac’s distributor networks across the United States, Ireland, United Kingdom and Duty-Free. A limited supply will also be available for purchase directly via Legacy de Forge, a new Sazerac branded global platform powered by Blockbar for purchasing some of the world’s most coveted bottles. Please visit LegacydeForge.com for more information.


Garavogue Whiskey is the first release from Sazerac’s recently rebranded Hawk’s Rock Distillery, which is named after a prominent outcrop in the Ox Mountains known for inspiring Nobel Prize winning poet William Butler (W.B.) Yeats, who called Sligo his “spiritual home.” In April 2025, Hawk’s Rock owner, Sazerac Company, announced the renaming of Hawk’s Rock Distillery from Lough Gill Distillery, referring to the name change as a reflection of the company vision for the future – blending curiosity, innovation and respect for Sligo’s heritage.


About Sazerac

With over 400 years of history, Sazerac is one of the world’s largest distilled spirits companies. Now in the fourth generation of the current family ownership, Sazerac strives each day to bring the finest spirits to consumers and communities around the world. Over 500 of the world’s most extraordinary brands are part of the Sazerac portfolio, including Buffalo Trace Bourbon, Eagle Rare, Weller, The Last Drop Distillers, Fireball Cinnamon Whisky, Southern Comfort, Wheatley Vodka, Meyers’s Rum, White X Cognac, Sazerac de Forge Cognac, Paddy’s Irish Whiskey, and many more. Sazerac is also the steward of many fine distilleries internationally, including Buffalo Trace Distillery in Kentucky, United States; Domaine Sazerac de Segonzac in Cognac, France; Paul John Distillery in Goa, India; and Hawk’s Rock Distillery in County Sligo, Ireland. Additional impressive locations can be found in New Orleans, Montréal, London, Cork and Sydney, to name a few.     

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Area Sales Manager - Philadelphia, PA / Delaware - Good Boy Vodka

Area Sales Manager - Philadelphia, PA / Delaware -...

Stoneface Brewer/Cellar Operator - Stoneface Brewing Company

Stoneface Brewer/Cellar Operator - Stoneface Brewi...

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Regional Sales Manager - Illinois and Missouri Beer and Cider - Stevens Point Brewery Co

Regional Sales Manager - Illinois and Missouri Bee...

Territory Sales Manager - Rhinegeist Brewery

Territory Sales Manager - Rhinegeist Brewery

Marketing Coordinator - The Y Collective

Marketing Coordinator - The Y Collective

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

AccountTouch Announces Partnership with Andrews Distributing

AccountTouch Announces Partnership with Andrews Distributing

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Asterisk Imports Launches, Secures Exclusive U.S. Rights to Belgium's Kasteel Beer Portfolio

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Twisted Alchemy Introduces Whole30 Approved 100% Mandarin Orange Juice, a New Cold-Pressed Citrus, to Whole Foods Market

Steric Expands Beverage Processing Technology into RTD Production

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

RYTHM Introduces Lifted Lemon, a New THC Twist on Iced Tea and Lemonade

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase