Your Key To Hospitality: Old Fitzgerald Bourbon Unveils 7-Year-Old Bottled-In-Bond

Old Fitzgerald 7-Year-Old Bottled-In-Bond is now the signature Whiskey from one of America’s most legendary Bourbon brands honoring its heritage, while ushering in a new era of modern hospitality

BARDSTOWN, Ky. (June 3, 2025) – Heaven Hill Distillery today announced the release of the Old Fitzgerald 7-Year-Old Bottled-in-Bond Kentucky Straight Bourbon Whiskey, which will be the legendary brand’s new signature expression. It comes 155 years after the trademark honoring John E. Fitzgerald, the namesake of Old Fitzgerald, was first introduced, as new generations of discerning Whiskey fans are embracing this eponymous, enduring brand.  

Old Fitzgerald 7-Year-Old Bottled-in-Bond carries forward the brand’s reputation for best-in-class Bourbon made famous during the mid-1900’s and most recently with the beloved Old Fitzgerald Bottled-In-Bond Decanter Series that launched in 2018. After seven years spent aging in Level 3 charred new American oak barrels, this remarkably balanced Bourbon is an indulgence to the palate whether enjoyed neat, on the rocks or in a favorite cocktail. Retailing at an approximate $59.99 per 700ml bottle, this expression of Old Fitzgerald is made easier to explore for new and old lovers of the brand.

Fans will recognize a familiar whisper of wheat in every sip of Old Fitzgerald 7-Year-Old Bottled-in-Bond, a 100-proof wheated Bourbon made from a mashbill of 68% corn, 20% wheat, and 12% malted barley. The liquid is bright copper in the bottle, offering an aroma of graham crackers and honey on the nose, with notes of fresh bread, brown sugar and baking spices on the palate. The richness lasts as brown sugar and cinnamon sweetness fades to oak on the finish.

“Seven years proved to be a sweet spot for a Whiskey that already transcends expectations for a wheated Bourbon,” said Master Distiller Conor O’Driscoll. “This refined Bourbon carries the same layered elegance its longer-aged sibling made famous, and the same commitment to excellence found in every bottle from Heaven Hill Distillery. It was pulled from the barrels at just the right time to appeal to a wide array of palates, making it the ideal Bourbon for a new generation of Old Fitzgerald fans.”

A brand that honors legend and legacy, reawakened for a modern era 

Every aspect of the Old Fitzgerald 7-Year-Old Bottled-In-Bond bottle, from liquid to packaging, was purposefully designed to both honor the brand’s longstanding appeal and delight today’s Bourbon drinkers.

Unmissable is the brand’s newly refreshed logo with “Your Key to Hospitality” featured prominently on the label and blown into the bottom of the bottle – a phrase that adorned many of the brand’s vintage ads and a sentiment that has been a part of its DNA since its inception in the late 1800s.

The Old Fitzgerald word mark in red appears in a diagonal fashion as it did in the original 1884 trademark. Elegant fluting on the bottle shoulder and diamond-faceted closure pay homage to the brand’s legendary 1950’s diamond Decanter Series.  

Each bottle also proudly displays “Bottled-in-Bond” on the lower label and notes the distillation season and year on the neck wrap, marking quality and transparency. Heaven Hill owns more Bottled-in-Bond brands than any other distiller – a commitment to quality and craftsmanship that is second to none. Old Fitzgerald 7-Year-Old Bottled-in-Bond carries that reputation for excellence forward.

“This is a brand that’s near and dear to my heart. I remember some of the early ads the brand is now harkening back to – and what makes me most proud is that throughout decades of changes, Old Fitzgerald has stood the test of time and maintained its unwavering commitment to quality,” said Heaven Hill Executive Chairman Max Shapira. “It mirrors my family’s story in many ways, having emigrated to the U.S. around the same time the Old Fitzgerald brand was just starting out. It was even sold on steamships traveling to Europe and clubhouses, survived Prohibition, and eventually made its way into the Heaven Hill family. Today, we’re sharing Old Fitzgerald’s story, legacy and quality with a new generation of Whiskey lovers who will experience the key to hospitality.”

Old Fitzgerald 7-Year-Old Bottled-in-Bond’s rollout will be celebrated with a series of partnerships and experiences inviting fans to indulge in the ultimate expressions of hospitality. Details will follow shortly. Bottles will be available at retailers, restaurants, bars and other hospitality venues nationwide beginning early summer 2025. 

ABOUT OLD FITZGERALD BOURBON Old Fitzgerald’s line of legendary, award-winning wheated Bourbons dates back to the late 1800s. Inspired by John E. Fitzgerald, a treasury agent famous for thieving Whiskey from the barrels in his care. First trademarked in 1884, the brand’s Whiskey earned worldwide acclaim, through sales on rail cars, steamships and private clubs. More than a century later in 1999, Heaven Hill acquired, along with the purchase of the Bernheim Distillery, the Old Fitzgerald brand and aging stocks of wheated Bourbon, ushering the brand into the 21^st century. Today, Old Fitzgerald is renowned for its signature wheated mashbill and diamond decanters. Its core Whiskeys include the coveted and highly-allocated twice-annual decanter series releases and its newest year-round offering, 7-Year-Old Bottled-in-Bond, which has already been awarded a Gold medal at the 2025 San Francisco World Spirits Competition.

ABOUT HEAVEN HILL DISTILLERY

Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill has cultivated the traditions and history of America’s Native Spirit with its fierce independence, passionate family ownership, dedication to quality, and thoughtful innovation. Today, Heaven Hill Distillery maintains over 2 million barrels aging in more than 70 warehouses throughout Nelson and Jefferson Counties. It is home to an award-winning collection of American Whiskeys including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky, Parker’s Heritage Collection, and Old Fitzgerald along with its extensive Bottled-in-Bond label collection. Heaven Hill Distillery currently holds the title of 2024 and 2023 Whisky Magazine Distillery of the Year and 2023 World’s Best Small Batch Bourbon from the Icons of Whisky, as well as the 2022 Large Spirits Producer of the Year from the Ascot Awards. Heaven Hill Distillery held the title of 2020 Whisky Advocate Whisky of the Year, the second Whisky of the Year for Heaven Hill Distillery in the past four years. In 2019 Heaven Hill Distillery was named San Francisco World Spirits Competition Distillery of the Year, Best in Show Whisky, and previously held the titles of 2018 San Francisco Spirits Word Spirits Competition Best Bourbon, 2016 Whisky Magazine Distillery of the Year.