Marcado 28 Makes a Mark in the Tequila Category with Distribution Gains and Award Wins

Marcado 28, the additive-free tequila crafted by a multigenerational tequila-making family in Jalisco, is quickly gaining traction in the spirits world through expanded retail presence and growing critical acclaim. Its two flagship expressions—Marcado 28 Blanco ($50) and Reposado ($60) – are now available across Florida via MEXCOR International (Morales Beverage Group), including placement in all Total Wine & More locations and ABC Fine Wine & Spirits stores statewide. Marcado 28 is also now available at Total Wine & More stores in Texas and California. Marcado 28 has been selected for the OTO Development's Spirits Program set to launch this summer in upscale select service hotels nationwide.

Backed by a heritage that helped pioneer the Reposado category, Marcado 28 is making waves not just for its origin story, but for its unmistakable flavor and purity. At a time when consumers are demanding transparency, Marcado 28 delivers 100% additive-free tequila made from Blue Weber agave, water, and yeast. The brand uses traditional techniques, including brick oven roasting, native yeast fermentation, and aging in American oak barrels to craft a product that’s bold, smooth, and deeply rooted in craft. “We didn’t invent tequila, but we helped define how the world drinks it today,” says Bruno Barba, a member of the founding family behind Marcado 28. “Our goal has always been the same – make tequila that’s honest, smooth, and rooted in who we are.”

Marcado 28’s momentum is supported by high marks from Wine Enthusiast, with 94 points awarded to the Blanco, praised for its floral aroma, agave sweetness, and spearmint finish – and 93 points for the Reposado, noted for its almond aroma and complex finish featuring vanilla, smoke, and jalapeño.

“This isn’t a marketing play, it’s a family that helped shape how the world drinks tequila,” says Michelin-starred chef Michael Voltaggio, who has joined the brand to help elevate and expand its reach. “Marcado 28 is made with heart and purpose, and the results speak for themselves.”

With top-tier retail partners, award-winning quality, and deep cultural credibility, Marcado 28 is setting a new standard in the tequila category – proving that a brand rooted in tradition can still lead with innovation, flavor, and impact.

About Marcado 28 

Marcado 28 is an additive-free tequila brand crafted in Jalisco, Mexico, by the family credited with pioneering the Reposado category. Made using time-honored methods and just three ingredients—Blue Weber agave, water, and yeast—Marcado 28 delivers a bold, flavor-forward experience that celebrates culture, craftsmanship, and legacy.