Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

23rd State Launches SHAKE: A Bold THC-Infused Beverage Enhancer Designed for the Modern Drinker

Promoted post by 23rd State

Jun. 17, 2025 at 4:08 pm

XLinkedInRedditFacebookEmail
Report Press Release
THC Beverage EnhancerCannabis Infused DrinksSHAKE THC Drink AdditiveHemp Derived Delta 9Non Alcoholic THC BeverageCannabis Beverage LaunchLow Dose THC DrinkMinnesota THC BrandsFunctional Cannabis BeverageNothing But Hemp Partnership
Cannabis BeveragesSpirits CompaniesNon-Alcoholic Beverages
Listen to this article
  • image-01
  • image-02

Minneapolis-based beverage company 23rd State has officially launched SHAKE, a new line of non-alcoholic, THC + CBG-infused sparkling beverage enhancers made for social, wellness-conscious consumers. Leading with its flagship flavorless, Pink, Green and Gold infused edible glitter SHAKE, the brand is now entering retail shelves through a strategic partnership with Nothing But Hemp, one of the Midwest’s most-trusted functional product retailers.

SHAKE is designed for the modern consumer looking to skip the hangover and embrace a clean, sessionable cannabis experience. Each dropper delivers a 1mg microdose of hemp-derived Delta-9 THC, fully compliant with the 2018 Farm Bill and Minnesota’s THC beverage laws. With crisp, bold packaging, and a fast-acting, balanced effect, SHAKE is positioned at the intersection of functional beverage, cannabis lifestyle, and alcohol alternative.

“SHAKE is what happens when you rethink what a THC beverage can be,” said Leah Kollross, founder of 23rd State. “We didn’t want to just create a drink with THC in it—we wanted to build something that fits seamlessly into people’s lives, whether you’re at a party, winding down after work, or just looking for a better buzz.”

Key Product Highlights:

  • Non-Alcoholic, THC-Infused Sparkling Beverage Enhancer
  • 3mg Hemp-Derived Delta-9 THC per serving
  • SHAKE is Flavorless: it won't change the flavor profile of your drink
  • Vegan, Gluten-Free, Low-Calorie
  • Legal + Compliant in Minnesota and other hemp-regulated markets

A Strategic Launch Through Retail and Same-Day Delivery

23rd State’s launch is bolstered by a retail partnership with Nothing But Hemp, which brings SHAKE into Minnesota storefronts and offers same-day delivery to consumers in key markets.

“Our team delivers thousands of cannabis products daily across Minnesota,” said Steven Brown, founder of Nothing But Hemp. “Adding SHAKE to our retail lineup and delivery platform gives customers a premium THC beverage enhancer option that’s fun, accessible, and reliable.”

SHAKE is now available at Nothing But Hemp locations in Twin Cities, and select additional markets. Same-day delivery is available in eligible areas, allowing customers to enjoy SHAKE without the wait.


Reimagining Cannabis Beverage Culture

With low-dose THC beverages on the rise nationwide, SHAKE joins a growing category that blends health-conscious choices with experiential branding. Where sugary edibles and alcohol-like alternatives have dominated the early market, SHAKE aims to offer a refined, lifestyle-oriented product that appeals to both curious newcomers and seasoned cannabis consumers.

“We’re not trying to be a replacement for something else,” added Leah Kollross. “SHAKE is its own experience—light, elevated, flavorless. It’s cannabis, but with clarity and culture.”


Future Growth

23rd State plans to expand its SHAKE product line with additional flavors, limited-edition collaborations, and wider distribution throughout the Midwest. The brand is actively seeking partnerships with natural grocers, co-ops, lifestyle retailers, and on-premise venues looking to diversify their cannabis beverage offerings.


About 23rd State 23rd State is a Minnesota-based cannabis beverage company crafting non-alcoholic, THC-infused drink enhancers designed for elevated, social-forward experiences. With a commitment to clean ingredients, bold branding, and functional effects, 23rd State is redefining the future of cannabis culture—one SHAKE at a time.

About Nothing But Hemp Nothing But Hemp is a pioneering hemp and cannabis retailer based in Minnesota, with award-winning storefronts and a rapidly growing e-commerce and delivery network. Known for product education, transparency, and compliance, Nothing But Hemp delivers thousands of cannabis products daily and continues to lead in customer trust and access.

For More Information:
Shop now

Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Austin TX - Trade Marketing Manager - DioniLife USA

Austin TX - Trade Marketing Manager - DioniLife US...

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Business Development Team Leader Metro-NY - Next In Natural / Chameleon Coffee

Business Development Team Leader Metro-NY - Next I...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Austin TX - Grocery Chain Accounts Manager - DioniLife USA

Austin TX - Grocery Chain Accounts Manager - Dioni...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase