Throne SPORT COFFEE Disrupts RTD Coffee Coolers with Premium Charged Lattes Clean, Functional Fuel with 10g Protein—Crafted for Athletes, Active Lifestyles, and Those on the Go

STAMFORD, Conn., June 17, 2025 –Throne SPORT COFFEE is shaking up the ready-to-drink coffee category with the launch of its new Premium Charged Lattes, delivering a powerful combination of natural caffeine, high-quality protein, B-vitamins, electrolytes and BCAAs —in a smooth, great-tasting latte made to fuel real performance, no matter your game. Designed to outperform the sugar-loaded “coffee milkshakes” that have long dominated the RTD coffee landscape, Throne SPORT COFFEE’s new line packs everything active adults and athletes need to get going and keep going, with 40% fewer calories and 40% less sugar than the leading bottled coffee. 

Each 11oz can contains 150mg of natural caffeine for clean energy and focus, 10g of protein from ultra-filtered, lactose-free milk to support muscle recovery, plus 100% daily value of vitamins B2, B3, B6, and B12 and more as part of Throne SPORT COFFEE’s proprietary “COFFEE PLUS+” formula. With no artificial sweeteners or artificial flavors and a taste profile that blows away traditional RTD coffees, these lattes are performance-ready and flavor-packed. Available in Mocha Java, French Vanilla, Salted Caramel, and Coffee Latte, they’re as functional as they are satisfying.

Created by beverage industry veteran Michael Fedele in partnership with pro football superstar quarterback Patrick Mahomes, Throne SPORT COFFEE was born out of a simple but unmet need: a ready-to-drink coffee that supports—not sabotages—a healthy, active lifestyle. While the top RTD coffee drink on shelves delivers an average of 290 calories and 46g of sugar, Throne SPORT COFFEE’s Premium Charged Lattes change the game, offering a clean, better-for-you alternative made for activity, performance and focus… not midday crashes.

“Our goal was to rethink ready-to-drink coffee from the ground up,” said Michael Fedele, Founder of Throne SPORT COFFEE. “Most of what’s out there today is just dessert in disguise. We built Throne SPORT COFFEE for people who expect more from what they put in their body—more function, more intention, and no compromises. Whether you’re powering through a workout or a 12-hour shift, this is coffee that works as hard as you do.”

Backed by NSF Certified for Sport certification, every can meets the highest standards for quality and safety—trusted by professional athletes, fitness enthusiasts, and health-conscious consumers alike.

Throne SPORT COFFEE Premium Charged Lattes will be available starting June 2025 at Casey’s, QuikTrip, Hy-Vee, Hy-Vee Fast & Fresh, United Super Markets, and online at sportcoffee.com, with a suggested retail price of $3.99. Consumers can purchase 12-packs (single flavor) or a 4-count variety pack to find their favorite.

This is more than a new latte—it’s a new standard for performance coffee.

About Throne SPORT COFFEE

Created by beverage industry veteran Michael Fedele in collaboration with Patrick Mahomes, pro football superstar quarterback known for his dynamic playmaking and leadership with Kansas City. Throne SPORT COFFEE offers a proprietary Coffee PLUS+ formula designed to help you get going and keep going with 150mg of Natural Caffeine, Natural Flavors & Sweeteners, 100% Daily B Vitamins, Electrolytes & BCAAs, perfect for a pre-game boost. Unlike traditional energy drinks or sugary coffee shop beverages, Throne SPORT COFFEE caters specifically to the health-conscious consumer by providing a better-for-you alternative that supports an active lifestyle. The line is available at 5,000+ doors coast-to-coast. For more information, visit Throne SPORT COFFEE and follow the journey @sportcoffee.