Von Payne Black Secures Major Retail Milestone With Walmart Florida Launch

The Whiskey That Dares to Be Different Just Crashed the Everyday Aisle, Florida Shoppers Can Now Find Von Payne Black at Their Local Walmart

Tampa, FL - June 24, 2025, Von Payne Spirits is proud to announce that its flagship product, Von Payne Black, the bold, seductive, and unapologetically different premium blended whiskey infused with all-natural black currant, is now available in Walmart locations throughout Florida.

Presented with distinctive allure and topped with its iconic heavy metal gargoyle pour spout, Von Payne Black has turned heads across the globe with its rich, 90-proof blend. It’s not just whiskey, it’s an experience. And now, thanks to Walmart, it’s within easy reach of the everyday shopper.

In the past year alone, Von Payne Black has earned Double Gold at the International SIP Awards, Double Gold at the San Francisco World Spirits Competition. It's officially the most awarded infused whiskey in the world, and now it’s at your local Walmart. Let that sink in.

“This isn’t just another whiskey,” said Steve Allen, CEO and Founder of Von Payne Spirits. “Von Payne Black is a premium spirit that is a truly sharable experience. For Walmart to choose Von Payne Black, out of all the products they could carry, it’s a statement. It means we are going mainstream and making our award-winning spirit more accessible than ever.”

Known as “the whiskey with the gargoyle on top,” Von Payne Black is celebrated for its unique flavor profile, smooth finish, and dramatic presence in any setting. Now, with Walmart’s reach, whiskey lovers across Florida can enjoy Von Payne Black at a price that allows more people to share the Payne!

The move to Walmart marks a major milestone for Von Payne Spirits and serves as validation of its growing cult status among whiskey lovers, bartenders, and those who prefer something a little different.

This expansion wouldn’t be possible without Platinum Reserve Distribution LLC, Von Payne’s strategic partner unlocking this key account. Their precision and experience secured this breakthrough placement, making sure Von Payne Black isn’t just on shelves, it owns them.

About Von Payne Spirits Von Payne Spirits, based in Clearwater, Florida, is the creator of award-winning Von Payne Black and Von Payne Reserve. Known for its bold flavors, iconic metal gargoyle pour spout, and disruptive brand identity, Von Payne delivers a whiskey experience like no other. Von Payne Black, a 90-proof blended whiskey infused with natural black currant, has been recognized with multiple top medals, including Double Gold at the 2025 San Francisco World Spirits Competition. More than a drink, Von Payne is The Pleasure of Payne.