Seattle, WA – July 15, 2025 — A new player in the beverage world is rewriting the rules on refreshment. We are introducing a new subcategory called Raya Fruit Water - a clean, naturally hydrating drink crafted with real fruit juice and zero added sugar in 4 fantastic flavors. No longer are consumers limited to just coconut water or watermelon water!
Driven by the conviction that hydration ought to be both effective and enjoyable, Raya blends the best of nature’s ingredients into a crisp, tropical drink that’s refreshing and functional. Designed for active, health-conscious consumers, Raya is free from artificial sweeteners, preservatives, and anything fake - just real fruit, packed with natural electrolytes. It's hydration you can feel good about.
“The market has been flooded with a million coconut waters. We never understood why there couldn't be more than one type of fruit water” said Spenser Bednarik, Co-Founder of Raya. “Raya was created to give people a refreshing, naturally hydrating, fruit-based option that isn't just coconut water.
What Sets Raya Apart?
- The Best Fruits on Earth: Raya sources its ingredients directly from the luscious farms in Vietnam, offering the best taste imaginable combined with natural electrolytes..
- No Added Sugar, Ever: Just the light sweetness from fruit itself - no stevia, no erythritol, or any other sweeteners.
- Unique Flavors: With options such as: Pineapple Water + Lychee, Passion Punch Water, Coconut Water, and Tangerine Water + Yuzu, Raya delivers amazing flavors in a new way.
Where to Find It
Raya Fruit Water is available online and at select retailers. Demand is exploding across categories including grocery, cafes, and health + wellness stores. It also can be found in select bars as a delicious mixer or non-alcoholic option.
Join the Movement
Raya offers deliciously hydrating fruit, crafted by earth, not a lab. It’s a drink for people who care about what they put in their body but still want flavor, all while also getting functional benefits.
For more information or to Contact Visit rayafruitwater.com or @rayafruitwater on Instagram.For More Information:
Learn More
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.