Toronto, ON — Blue Penguin, the newly launched Canadian spring water brand known for its naturally alkaline spring water, eco-conscious aluminum cans - and of course their penguin - is proud to announce its exclusive partnership with VELD Music Festival 2025 as the official water sponsor.
Taking place August 1–3 at Downsview Park, VELD is Canada’s premier electronic and hip-hop music festival, drawing over 100,000 fans across three high-energy days. Blue Penguin will be the only water served across all vendor stalls, VIP areas, and backstage zones, keeping festival-goers, artists, and crew hydrated and refreshed.
Brothers and co-founders of Blue Penguin, Daniel & Sam Benbassat are ecstatic about the upcoming festival and performances, headlined by Tiësto, deadmau5, and John Summit. “We couldn’t think of a better stage for Blue Penguin,” said Daniel. “VELD represents energy, creativity, and community — everything our brand stands for. This partnership is about more than hydration. It’s about drinking responsibly.”
Blue Penguin is plastic-free, naturally alkaline, Canadian spring water, sourced from an esker and packaged in infinitely recyclable 473ml aluminum cans.
“This collaboration brings together music, sustainability, and Toronto pride in a way that’s never been done before,” added Sam. “It’s a massive moment for the brand and for conscious festival culture.”
This partnership between Blue Penguin and VELD - Canada’s biggest EDM festival - represents a shift, where Canadians are moving on from plastic bottles towards a sustainable alternative and a healthier future for our people and for our environment.
Blue Penguin can be purchased directly from their website bluepenguin.ca as well as through Pantree Food Service and Pantree.ca. Learn more about Blue Penguin at their website: bluepenguin.ca
About Blue Penguin
Blue Penguin’s naturally alkaline spring water is sourced from an esker in Northern Québec, where it is transported from the source in all-electric tankers and packed in plastic-free aluminum cans. The company is based in Toronto and proudly made in Canada.
About VELD Music Festival
VELD Music Festival is the largest annual electronic dance music festival in Canada, held at Downsview Park in Toronto, Ontario.
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