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BevNETPress Releases

Premier Protein And Milk Bar Launch New "Power Hour" Protein Menu

PRESS RELEASE posted by Premier Protein

Jul. 28, 2025 at 12:48 pm

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Premier Protein understands the unrivaled power of a sweet treat and doesn’t believe in sacrificing flavor for nutrition. That’s why we’re collaborating with the iconic team at Milk Bar to deliver new, protein-packed menu items all month long. Even better, when that midday slump hits, Milk Bar will be hosting a Premier Protein Power Hour every day in August! During the hours of 3pm – 4pm, fans can get one protein menu item for FREE*, ensuring your midday sweet treat has the power to fuel your journey and keep the party going all day long! Featured desserts include: 

  • Blueberry Pancake Super Cookie - Made with the Premier Protein Vanilla 100% Whey Protein Powder, the Blueberry Pancake Super Cookie packs 10g of protein in every deliciously chewy cookie.  
  • Mega Milkshake Caramel Cake - An in-store exclusive in NYC, LA and DC, the Mega Milkshake Caramel Cake is a soft sponge cake made with Premier Protein Vanilla 100% Whey Protein Powder and topped with a decadent caramel drizzle. For an interactive protein experience, grab a High Protein Shake of your choosing (we recommend the vanilla!) and pour it over the top for an ooey gooey, protein-packed cake experience! 
  • Power-Packed Tiramisu Truffle – With a delicious mascarpone filling within a coffee-flavored truffle base soaked in a Premier Protein Café Latte High Protein Shake, each truffle features a creamy protein-packed core and dark chocolate shell, dusted with Premier Protein Chocolate 100% Whey Protein Powder.  
*Offer available only at participating Milk Bar locations. Premier Protein collab item is free with purchase.   

Treats will be available all August and as a part of Premier Protein’s Shakes for Shifts platform supporting nurses, Premier Protein and Milk Bar will offering an exclusive sweepstakes and discount.  
  • Nurses can show their ID at any Milk Bar location during the month of August to receive an extra 20% discount 
  • For nurses in NYC, LA, DC and Chicago – nurses can enter to win a Premier Protein x Milk Bar Power Hour delivery for their hospital floor. For more details go to premierprotein.com.  

The Premier Protein x Milk Bar menu items will be available at the NYC, LA and DC Milk Bar flagship locations in-store and for delivery on DoorDash, UberEats and GrubHub. For fans who can’t make it to the flagship stores, Blueberry Pancake Super Cookie will also be available at the new Chicago Milk Bar store and online at milkbarstore.com for delivery nationwide. 

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