BOND Launches Nationwide Retail, Available Exclusively at Whole Foods Market

Nashville, TN — August 4, 2025 — BOND, the women-led wellness brand redefining hormone health, has officially launched in retail, exclusively in over 435 Whole Foods Market stores nationwide. Known for its clean, clinically backed supplements, BOND offers daily formulas that support hormone balance, cycle health, and reproductive well-being. The product lineup ranges from $25 - $55 MSRP and is now exclusively available at Whole Foods Market, allowing greater access to health solutions for a historically underserved audience.

Founded by Caryn Johnson, former Chief Marketing Officer of Vital Proteins and a pioneer in the modern wellness movement, BOND was born out of her deeply personal experience with autoimmune infertility. Frustrated by a system that left women to navigate hormone health alone, Caryn set out to build what she wished had existed. The result is a brand that combines clinical credibility with visual beauty, emotional intelligence, and a message women can finally see themselves in.

“This national rollout with Whole Foods is a turning point for BOND,” said Caryn Johnson, Co-Founder and CEO. “It instantly expands our retail footprint by over 435 doors and puts us in front of the most ingredient-conscious, wellness-driven customers in the country. We expect this launch to drive substantial revenue growth in the year ahead and serve as the foundation for the next chapter of the Bond story.”

BOND’s Whole Foods debut includes a curated selection of four of its best-selling items:

• Daily Balance – the reimagined daily multivitamin: clean, modern, and lightly lemony. Simply add this powder to water to support hormone harmony, balance mood and energy levels, and promote a healthy microbiome. No pills, just a delicious daily ritual. 

MSRP: $55

• Cycle Care – a soothing strawberry drink mix crafted for your PM wind-down.  Formulated to ease PMS, cramps, and estrogen dominance, while supporting a healthy, predictable cycle, this product is delicious, purposeful, and designed to care for your cycle, regardless of the time of the month. 

MSRP: $39

• Myo & D-Chiro Inositol (Powder + Capsules) – clinically studied in a 40:1 ratio, this powerful blend supports ovarian health, metabolic function, and a healthy response to insulin. Backed by science, built for balance.

MSRP: $49 (Powder), $25 (Capsules)

BOND products are Clean Label Certified and Glyphosate Residue Free, manufactured in GMP- and SQF-certified facilities, and third-party tested to meet the highest standards of safety, purity, and transparency.

Ritual-worthy supplements backed by science and made to easily fit in your routine.

BOND stands out in a category that has historically underserved women. From puberty to perimenopause, its product line was built around real, root-cause concerns, including hormonal acne, mood swings, irregular cycles, stress, blood sugar battles, and fertility. Hormones impact everything from sleep, skin, and sanity to energy, focus, and reproductive health. Yet for too long, women have been left to Google their way to answers, navigating conflicting advice and complex supplement routines.

BOND aims to simplify that journey. By supporting hormonal and metabolic resilience at the root rather than masking symptoms, the brand offers a smarter and more functional path forward. “We’re removing the noise from the supplement aisle. No more five-bottle regimens or symptom band-aids,” Johnson added. “We’re changing the way women think about hormone health by making it empowering, aesthetically pleasing, and finally easy to navigate.”

This rollout marks a major milestone for the brand, which debuted in late 2023 and has quickly built a loyal community of women seeking evidence-based, emotionally intelligent solutions. Through its exclusive Whole Foods partnership, BOND is expanding access to hormone health products that meet the highest clean-label standards and are now available nationwide

“This isn’t just a retail launch, it’s a cultural moment,” said Kurt Seidensticker, Investor in BOND and Founder of Vital Proteins. “Whole Foods validates what BOND stands for: clean, clinically grounded, and truly caring solutions for women’s health. National placement at this stage in a brand’s lifecycle is rare; it redefines the conversation around hormones and puts the brand in front of consumers where trust already lives. It’s a launch that accelerates brand trust, consumer connection, and cultural relevance all at once.”

About BOND

BOND is a female-founded line of hormone and reproductive health supplements pioneering a more proactive and empowered approach to caring for your body and hormones. Using thoughtfully sourced ingredients and the latest clinical research, BOND helps women feel more connected to themselves and their future: cycle to cycle, season to season.

Learn more at bond.life and follow @_bondlife on Instagram and TikTok.