Rollertown Beerworks Launches Tap Handle to Honor Dirk Nowitzki

 

FOR IMMEDIATE RELEASE

Rollertown Beerworks Launches Tap Handle to Honor Dirk Nowitzki

Frisco, TX – August 12, 2025 – Rollertown Beerworks is thrilled to announce the launch of a brand-new tap handle design for its beloved beer, The Big German. Paying homage to the legendary Dallas Mavericks star and Rollertown investor Dirk Nowitzki, the new tap handle captures Dirk’s iconic one-legged fadeaway jump shot in a uniquely crafted form.

Known for his smooth shooting and Hall of Fame career, Nowitzki has been an inspiration both on and off the court. The Big German beer has become a fan favorite for Rollertown, celebrated for its approachable flavor and easy-drinking style - much like Dirk’s effortless shooting touch.

“I’ve been honored with a statue before but nothing quite like this!” said Dirk Nowitzki. “I love the tap handle…it turned out great.”

Jeff “Skin” Wade, co-founder at Rollertown Beerworks said, “Dirk has meant so much to all of us for so long now. We had to make sure the tap handle honored his special legacy and brought a bit of his spirit to every pour of The Big German.”

The tap handles, featuring a scaled-down version of Dirk’s signature shot, have started rolling out to local bars and the Rollertown taproom. Fans can expect to see this tribute on display as they enjoy the beer that’s as smooth and reliable as Dirk’s fadeaway.

About Rollertown Beerworks

Rollertown Beerworks is an independent local brewery founded by Jonathan Rogers and Ben Rogers & Jeff “Skin” Wade of The Ben & Skin Show. The brand has become a fixture in North Texas, known for its Fresh Local Beer, community-focused events, and signature styles like The Big German, inspired by investor and Mavs icon Dirk Nowitzki.

In October 2025, Rollertown will open its new 50,000-square-foot headquarters and taproom on Main Street in Downtown Frisco, Texas. The $12 million facility features a two-story taproom, a beer garden, multiple shaded patios, a sprawling great lawn, and an outdoor performance stage. Designed for good times and large-scale events like sumo wrestling, the venue is expected to become a premier entertainment destination in North Texas.

Backed by notable figures such as Dude Perfect, Michael Young, Travis Frederick, Torii Hunter, and others, Rollertown is expanding distribution, ramping up production, and continuing to chase dreams - one pint at a time.