Big Bold Health Debuts at Erewhon, Bringing Innovative Immune Health Solutions to Store Shelves

Big Bold Health®, the brand redefining immune health through nutrient-dense superfoods and cutting-edge science, makes its brick-and-mortar retail debut at Erewhon, the certified B-Corp and Organic Retailer, with three daily supplements and a sprouted organic superfood to offer immune health support.

Big Bold Health offers a quality and results-driven approach to immune system rejuvenation and longevity science. From advanced omega-3 formulations to the only USA-farmed, 100% organic Himalayan Tartary Buckwheat products, Big Bold Health products are designed to help people feel their best — supporting immune resilience, gut health, cognitive function, and overall vitality.

Available products include:

• Omega-3 Rejuvenate® ($49.99) – A minimally-processed, sustainably-sourced fish oil from Alaska with naturally-occurring pro-resolving mediators (PRMs) – lipid mediators derived from omega-3 fatty acids – and vitamins A and D to support immune balance and brain health.*

• Microbiome Rejuvenate® ($65.99) – A supplement blend of prebiotics, probiotics, and immune-active ingredients crafted from Himalayan Tartary Buckwheat (HTB). HTB is an ancient plant with powerful immune-restoring properties that enhance gut wellness, strengthen immunity, and support overall well-being.*

• Immune Rejuvenate® ($55.99) – A custom supplement blend of phytonutrients that naturally occur in HTB. High levels of polyphenols work to rejuvenate systems throughout the body, fight oxidative stress for cell health, strengthen immune performance, and promote mental clarity.*

• Himalayan Tartary Buckwheat (HTB) Sprout Powder ($59.99) – Whole sprouted organic seeds are ground into a versatile powder that also contains fiber, calcium, magnesium, potassium, iron, protein, folic acid, and vitamin B3. This naturally nutty-tasting powder can be used as a topping for yogurt or grain bowls, sprinkled onto savory meals, or blended into beverages. The sprouting process amplifies the bioavailability of nutrients like rutin, quercetin, luteolin, hesperidin, and D-chiro-inositol for greater immune system support.

“Launching in Erewhon Market is a natural extension of our mission at Big Bold Health, to bring ‘food is medicine’ to the natural products marketplace, combining nature with cutting-edge science,” said Jeffrey Bland, PhD, Founder of Big Bold Health. “Most of today's consumers don’t fully understand the incredible power of a balanced immune system and that health is a measure of how the body is functioning.”

“The promise here is in the name—a big, bold step towards your greater health,” said Walter Robb, former Co-CEO of Whole Foods Market and member of the Big Bold Health Board of Directors.

Big Bold Health products are now available in all Erewhon stores across the greater Los Angeles area. To learn more, visit bigboldhealth.com and follow @BigBoldHealth on Instagram.

ABOUT BIG BOLD HEALTH

Big Bold Health® is a company dedicated to transforming personal wellness and longevity through immune-active nutrition. The Big Bold Health innovative product line harnesses the power of Himalayan Tartary Buckwheat, an ancient and nutrient-dense superfood that is now being grown organically and regeneratively in the United States. By combining cutting-edge research with nature’s wisdom, Big Bold Health is helping people live longer, healthier, and more vibrant lives.

ABOUT EREWHON

Erewhon is a Certified B Corp and Certified Organic market with 11 locations across Southern California. Founded in 1968, Erewhon has become globally recognized as a trusted source for wellness, setting the standard for conscious living through uncompromising organic ingredients, functional nutrition, and vibrant, freshly prepared foods. For more information, visit erewhon.com. 

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.