Virginia Distillery Co. Completes National Breakthru Alignment with Minnesota Launch

[Lovingston, VA] – August 19, 2025 – Virginia Distillery Company (VDC), the largest family-owned producer of American Single Malt whisky in the United States, today announced the launch of its award-winning portfolio with Breakthru Minnesota. This milestone completes a multi-year expansion, aligning the distillery with Breakthru Beverage Group across all 16 of its U.S. markets. 

The partnership began in Virginia—VDC’s home state and largest market—before expanding throughout the Mid-Atlantic and into South Carolina and Illinois. In 2024, the footprint extended westward with California, Nevada, Arizona, and Colorado coming on board. The momentum continued in 2025 with the addition of Florida, one of the country’s largest spirits markets, followed by Missouri, Wisconsin, and now Minnesota. 

The timing comes during a year of record momentum for the distillery and the category. In the first half of 2025, Virginia Distillery Company grew 42% in depletions year-over-year, fueled by increasing distribution, strong consumer demand, and heightened awareness of American Single Malt whisky following its long-awaited ratification by the U.S. federal government as an official whisky category. 

“Completing this alignment with Breakthru positions us for long-term growth across major regions in the country,” said Gareth Moore, CEO of Virginia Distillery Company. “We’ve built this partnership step-by-step over several years, and we’re entering the first fully recognized year for American Single Malt with unprecedented reach. We’re excited for what this means for the category and our portfolio in the years to come.” 

“Breakthru has been proud to partner with Virginia Distillery Company as they’ve expanded their award-winning American Single Malt whiskies into new markets,” said Drew Levinson, Vice President, Business Development, Emerging Craft Brands at Breakthru Beverage Group. “Their commitment to quality, innovation, and category leadership mirrors our own values, and completing this national alignment ensures we can collectively maximize the growing momentum for American Single Malt across the country.” 

Virginia Distillery Company’s portfolio includes Courage & Conviction, its flagship American Single Malt whisky; the Virginia Distillery Co. American Single Malt range; and limited-time offerings such as the VDC Brewer’s Coalition, which partners with renowned breweries, like Goose Island Beer Co. and Boulevard Brewing Co., to finish single malt whisky in barrel aged beer barrels. 

About Virginia Distillery Co. 

Founded in 2011 by the late Dr. George G. Moore, Virginia Distillery Co. is the most awarded single malt distillery in America and a pioneer in the American Single Malt whisky category. A founding member of the American Single Malt Whiskey Commission, VDC helped secure the first new U.S. whisky category in over 50 years, with a mission to establish, promote, and protect American Single Malt. 

Family-owned and operated by Angela Moore and her son, Gareth, the distillery in Lovingston, VA produces Courage & Conviction, its flagship American Single Malt, and the Virginia Distillery Co. American Single Malt range, featuring unique cask finishes from both Old and New World traditions. VDC’s whiskies have earned some of the highest honors in the industry, including Whiskey of the Year and Distillery of the Year at the 2023 London Spirits Competition and recognition among Whisky Advocate’s Top Whiskies. 

In addition, VDC operates American Custom Distilling (ACD), offering custom distilling, contract bottling and aging, and partnership-driven solutions. 

 About Breakthru Beverage Group 

Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of nearly 10,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America’s retail, convenience, bar, and restaurant businesses, and has been named a “U.S. Best Managed Company” for four years in a row.