Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Priscilla Block to Headline Monster Energy Outbreak Tour: 'Things You Didn't See'

PRESS RELEASE posted by Monster Energy

Aug. 26, 2025 at 1:18 pm

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

PRISCILLA BLOCK TO HEADLINE MONSTER ENERGY

OUTBREAK TOUR: 'THINGS YOU DIDN’T SEE'

Greylan James and Payton Smith to support

The Priscilla Block Official Fan Club pre-sale starts Wednesday, August 20 at 10 AM EST

General pre-sale begins Thursday, August 21 at 10 AM EST

Public on-sale beginning Friday, August 22 at 10 AM EST

PLATINUM-selling artist Priscilla Block will headline the Monster Energy Outbreak: Things You Didn’t See Tour, kicking off Thursday, October 23rd at The Ranch Concert Hall & Saloon in Fort Myers, FL. The 15-date tour will boast Block’s signature charisma and sass-filled take on country music to her devoted fanbase of more than 5 million – lovingly dubbed “The Block Party” – in cities across the Southeast and Midwest this fall with support from Greylan James and Payton Smith on select dates. The tour will also follow the release of her recently announced sophomore album, Things You Didn’t See, out October 10 via MCA.

The Priscilla Block Official Fan Club will have early access to tickets starting Friday, August 22 at 12 pm local. Spotify pre-sale will open Tuesday, August 26 at 10 AM, and public on-sale begins Wednesday, August 27 at 10 AM local. For a full list of dates and tickets, visit priscillablock.com/tour.

“I couldn't be more excited to be teaming up with the Monster Energy Outbreak Tour to bring my new record, Things You Didn't See, to life onstage. I can promise you that this tour will be unlike anything you've seen from me before, so trust me when I say you don't want to miss it.”

Block’s new song, “Couldn’t Care Less”, which is the second track shared from the forthcoming  Things You Didn’t See, is a vulnerable letter to the music industry on being misunderstood (listen HERE). She’ll perform the album track “You’re Breaking My Heart (Cecilia)” during her TODAY Show debut in the show’s 9 AM hour next Wednesday, August 27 (listen HERE).

In addition to her headlining tour, Block will hit the road with fellow country artist Cole Swindell this September, joining him for the ‘Happy Hour Sad Tour.’ For tickets to all shows, visit priscillablock.com/tour.

Priscilla Block On Tour:

Thu., Aug. 28 | Catholic Health Amphitheater at Bald Hill | Farmingville, NY

Sat., Aug. 30 | Midwest Old Threshers Reunion | Mount Pleasant, IA

Thu., Sep. 4 | Huntington Center | Toledo, OH^

Fri., Sep. 5 | Canton Civic Center | Canton, OH^

Thu., Sep. 11 | Marshall Health Network Arena | Huntington, WV^

Fri., Sep. 12 | Erie Insurance Arena | Erie, PA^

Sat., Sep. 13 | Mohegan Sun Arena at Casey Plaza | Wilkes-Barre Township, PA^

Thu., Sep. 18 | Rupp Arena | Lexington, KY^

Fri., Sep. 19 | The Classic Center | Athens, GA^

Sat., Sep. 20 | Dignity Health Amp | Macon, GA^

Thu., Sep. 25 | Dacotah Bank Center | Brookings, SD^

Fri., Sep. 26 | Alliant Energy PowerHouse | Cedar Rapids, IA^

Sat., Sep. 27 | Alerus Center | Grand Forks, ND^

Thu., Oct. 2 | Blue FCU Arena | Loveland, CO^

Fri., Oct. 3 | Ford Wyoming Center | Casper, WY^

Sat., Oct. 4 | Brick Breeden Fieldhouse | Bozeman, MT^

Thu., Oct. 9 | Angel of the Winds Arena | Everett, WA^

Fri., Oct. 10 | Toyota Center | Kennewick, WA^

Sat., Oct. 11 | Ford Idaho Center Amphitheater | Nampa, ID^

Thu., Oct. 23 | The Ranch Concert Hall & Saloon | Fort Myers, FL*

Fri., Oct. 24 | Hard Rock Live at Seminole Hard Rock Hotel & Casino | Hollywood, FL^

Sat., Oct. 25 | The BayCare Sound | Clearwater, FL^

Sun., Oct. 26 | The St. Augustine Amphitheatre | St. Augustine, FL^

Wed., Oct. 29 | Two Dimes | Tuscaloosa, AL*#

Thurs., Oct. 30 | The Mill & Mine | Knoxville, TN*#

Fri., Oct. 31 | The Signal | Chattanooga, TN*#

Sat., Nov. 1 | The Wind Jammer | Isle of Palms, SC*#

Thurs., Nov. 6 | The Rave II | Milwaukee, WI*

Fri., Nov. 7 – Sat., Nov. 8 | Island Resort & Casino | Harris, MI*

Thurs., Nov. 13 | The Admiral | Omaha, NE*@

Sat., Nov. 15 | Val Air Ballroom | Des Moines, IA*@

Thurs., Nov. 20 | Mercury Ballroom | Louisville, KY*#

Fri., Nov. 21 | The Blue Note | Columbia, MO*#

Sat., Nov. 22 | Midnight Rodeo Springfield | Springfield, MO*#

Fri., Dec. 5 | Joe's Live | Rosemont, IL*@

Sat., Dec. 6 | 8 Seconds Saloon | Indianapolis, IN*@

^ denotes support dates for Cole Swindell’s Happy Hour Sad Tour

* denotes Monster Energy Outbreak Tour: Things You Didn’t See

# denotes support from Greylan James

@ denotes support from Payton Smith

ABOUT PRISCILLA BLOCK:

Priscilla Block is one country’s boldest and most-unapologetic breakout voices, cultivating a fiercely loyal fanbase of more than 5 million who have grown to adore her unfiltered storytelling and catchy, confessional hooks that turn pain into empowerment. On her sophomore album, Things You Didn’t See, due October 10th via MCA, she offers a unique, matured perspective of the cost of always being “on” — the anxiety, the burnout, the pressure, and everything that bubbles beneath the shiny surface of fame. Across 14 tracks, Things You Didn’t See is an invitation to know Block on the most personal level —where she comes from, tales of love and loss, her discipline and strength, unseen struggles and more.

Block has achieved success on the iTunes All-Genre and Country charts with her PLATINUM-certified track “Just About Over You,” and notched her first No. 1 hit at country radio with her Justin Moore duet “You, Me, And Whiskey” in 2023. She’s earned more than 700 million global career streams and has made appearances on The Kelly Clarkson Show, The Tamron Hall Show, The Ellen Degeneres Show and more. Her debut album, Welcome to the Block Party, received recognition from The New York Times (“Best Albums of 2022"), CMT (“Breakthrough Video of the Year”), and the Academy of Country Music (“New Female Artist of the Year” nomination), among others. Block has opened for Shania Twain, Jon Pardi, Old Dominion and Cole Swindell, and recently announced her 'Things You Didn’t See Tour.’ Her headlining tour will go on sale Friday, August 22nd (10 AM local time) and hit cities across the Southeast and Midwest, including Tuscaloosa, Milwaukee, Louisville, Indianapolis and more. For tickets and more info, visit priscillablock.com/tour.

ABOUT MONSTER ENERGY: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the music life, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and artists represent. More than a drink, it's the way of life lived by athletes, artists, believers, and fans. See more about Monster Energy, including all of its drinks at monsterenergy.com.  

Connect with Monster Energy Music: Instagram | Twitter | Website

ABOUT OUTBREAK PRESENTS: Launched in 2011, the Monster Energy Outbreak Tour showcases the biggest new names in music each year amidst their culture-impacting, breakthrough moment. The Monster Energy Outbreak Tour is the largest national touring brand in the club and theater space, recognized as the ultimate tastemaker in the live arena, and currently consists of four annual music tours across multiple genres. Notable alumni include Post Malone, Morgan Wallen, Kendrick Lamar, The Chainsmokers, Latto, Kane Brown, and 21 Savage, to name a few.  

For more information about The Monster Energy Outbreak Tour, visit: outbreakpresents.com.

Connect with Outbreak Presents: Instagram | Twitter | Website

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Assistant Cidermaker - Yonder Cider Co.

Assistant Cidermaker - Yonder Cider Co.

Production Brewer I or Production Brewer II - Fort George Brewery

Production Brewer I or Production Brewer II - Fort...

Malt RTD Commercial Sales Manager - Hive

Malt RTD Commercial Sales Manager - Hive

Head of Operations  - Handhead Man

Head of Operations - Handhead Man

Sales Representative - Fort George Brewery  - Fort George Brewery

Sales Representative - Fort George Brewery - Fort...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Private Equity Group Acquires Licksy Alcohol-Infused Lollipop Formula

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

GRAASI enters into Earth Fare supermarkets via South Carolina locations

GRAASI enters into Earth Fare supermarkets via South Carolina locations

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

Graasi Organic Barley Water Deepens Its Commitment to Combat Sports with Kill Cliff FC and the "Between Rounds" Podcast

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase