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BevNETPress Releases

Tropicana Introduces Tropicana Essentials To Power Parents Through The Back-to-school Breakfast Rush

info_outline PRESS RELEASE posted by MullenLowe PR U.S.

Aug. 26, 2025 at 11:02 am

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TROPICANA INTRODUCES TROPICANA ESSENTIALS TO POWER PARENTS THROUGH 

THE BACK-TO-SCHOOL BREAKFAST RUSH

The new orange juice blend delivers the fresh orange taste families love 

at a more affordable price point

CHICAGO, Aug. 26, 2025 — As the back-to-school season kicks into high gear, parents are juggling more than ever, planning, packing and penny-pinching their way through busy mornings. To help, Tropicana has introduced Tropicana Essentials, a new orange juice blend designed to ease the everyday hustle at a more affordable price point compared to premium orange juices. With the fresh orange taste families love and added vitamins and minerals, Tropicana Essentials delivers a simple win when it’s needed most, without sacrificing taste or quality.

Made with a delicious blend of orange, apple and pear juices, Tropicana Essentials is a good source of antioxidant vitamins C and E, calcium and vitamin D and contains no added sugar. Available in three varieties — Orange Blend (No Pulp), Orange Blend (Some Pulp) and Orange Mango Blend (No Pulp) — it’s the kind of small, satisfying win parents need to power through the school-year scramble.

“Back-to-school season can feel like a marathon, and Tropicana Essentials is exactly what families need to start the morning strong,” said Tina Lambert, chief marketing officer at Tropicana Brands Group. “Tropicana has always been committed to making great-tasting juice accessible to everyone. Tropicana Essentials continues that tradition with a nutritious, delicious, fresh taste at a more affordable price point.”

Tropicana Essentials is available now at major retailers nationwide, including Target, Kroger, Albertsons and more, at a suggested retail price of $3.89 for a 46-fluid-ounce bottle. For more information, visit tropicana.com.

About Tropicana Brands Group

Tropicana Brands Group brings together an exciting global portfolio of some of the world’s most iconic juice brands, including Tropicana, Naked, KeVita, Izze, Dole and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, create opportunities for its people and accelerate a vision to be the undisputed global leader in fresh and chilled beverages. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise. For more information, please visit tropicanabrandsgroup.com.

 

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