The Original Pickle Shot Debuts New Look, Reinforcing its ‘Original’ Craft and Quality

DEERFIELD BEACH, FL – The Original Pickle Shot® (“TOPS”), recently recognized with a prominent “Hot Prospect” Brand Award by M. Shanken, has unveiled a bold new logo and label design that underscores the craft and quality in the bottle, while reinforcing the brand’s position as the “original” in the pickle flavored spirit category.

“We’ve come a long way in the seven years since The Original Pickle Shot first launched, creating what is now a vibrant and fast-growing category of pickle flavored spirits,” says Laura Becraft, CEO of The Original Pickle Shot. “We are the original. So, to help eliminate brand confusion, and to strengthen our appeal to our broad audience, we created a clean and modern new look for our logo and bottle label – but of course the unmistakable taste and quality of The Original Pickle Shot remains unchanged!”

In addition to the refreshed logo and label, TOPS has also introduced a new 10-pack of the brand’s popular 50ml bottle. Retail priced between $9.99 and $14.99 (depending on the market), the new multi-pack will begin hitting off-premise shelves in select states this month, with full national distribution slated for 2026.

“Consumers – and retailers – love the versatility and convenience of our 50ml bottle, especially for the golf course, or tailgating, or any outdoor adventure,” adds Lauren Ward, COO at The Original Pickle Shot. “This multi-pack has been one of the most requested items from our distributors, and so we listened, and we delivered.”

Additionally, for the holidays this year, the brand will be introducing a VAP package with a 750ml bottle of The Original Pickle Shot bundled with a festive pickle-themed ornament.

The Original Pickle Shot is available in 44 states and projected to be nationwide in all 50 U.S. states by the end of the year. The innovative fast-growing brand – the top-selling pickle flavored spirit in the U.S. – expects to exceed 500,000 cases by 2027.

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About The Original Pickle Shot

The Original Pickle Shot, launched in 2018 and now available in more than 15,000 bars, restaurants, and retail stores throughout the U.S., is the top-selling pickle brine-infused vodka in America. The Original Pickle Shot is unique in that it uses a proprietary pickle brine and 30-proof five-times distilled Iowa corn vodka to create the brand’s signature recipe and is available in original and spicy flavors (in convenient tailgating and game day sizes of 750ml, 375ml, and 50ml bottles). The Original Pickle Shot isn’t a pickle back or a chaser, it’s a carefully crafted ready-to-pour vodka with an opaque light green color and delicious dill pickle taste. It’s only 1.5 carbs and under 40 calories per shot, with no sugar or gluten, and no artificial flavors, colors, or dyes. For more information about The Original Pickle Shot or to purchase online, visit theoriginalpickleshot.com.