B.R. Distilling Company Selects Bill’s Distributing to Launch Blue Note Straight Bourbon Whiskey in Wisconsin

Memphis, TN (September 10, 2025) – B.R. Distilling, parent company of Blue Note Bourbon™, the award-winning whiskey portfolio which is artfully crafted to honor the rich blues music that is synonymous with Memphis, has selected Bill’s Distributing as its distributor, as it expands into Wisconsin.

“Bill’s has been distributing quality beverages for more than 70 years so choosing them as our partner was an easy decision,” said Chris Crosbie, President and CEO, B.R. Distilling Co. “They share our passion for quality, our respect for tradition, and our drive to bring exceptional spirits to discerning drinkers.”

“We are excited to bring the highly acclaimed line of whiskeys from Blue Note into Wisconsin and have them as new partners,” said Jason Overbaugh, Wine & Spirits Manager for Bill’s Distributing. “They have created quite a buzz across the country with bourbon enthusiasts, and we cannot wait to satisfy the demand from our retailers.”

Blue Note’s whiskey portfolio is distilled in partnership with Lofted Spirits (parent company of Green River Distilling Company) and then aged just north of downtown Memphis where the Mississippi and Wolf Rivers collide. The long summers filled with infamous Memphis heat and cooler evenings forces the whiskey deep into the oak, creating an unmistakably rich flavor that’s bold yet smooth. The award-winning portfolio includes the flagship Juke Joint ($34.99), Crossroads ($44.99), Uncut ($49.99), and Straight Rye Whiskey ($34.99) expressions. At the 2024 San Francisco World Spirits Competition, Juke Joint and Crossroads were awarded Platinum medals, a rare honor meaning that each expression has received Double Gold medals for three consecutive years. In recent years, Blue Note has also introduced several other highly awarded limited-release offerings, which include Premium Small Batch, Single Barrel Reserve, Special Reserve, 17-year, and most recently a Honey Rye and Honey Bourbon Cask.

About B.R. Distilling Company

Founded in 2014 in Memphis, TN, B.R. Distilling Company is the oldest licensed distillery in Memphis, TN, and producer of world-famous Blue Note Bourbon. Currently, the company produces four flagship expressions, along with regular limited releases, which are distributed in the following U.S. states: AL, AR, CO, CT, DE, FL, GA, KS, KY, LA, MA, MD, MI, MS, MO, NY, NJ, OK, RI, SC, TN, TX, Washington, DC and WI as well as online at BlueNoteBourbon.com via Bevstack, which can be shipped to: AK, AL, AZ, AR, AS, CA, CO, CT, DE, DC, FL, GA, ID, IL, IN, KS, KY, LA, ME, MD, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

About Bill’s Distributing, LTD

At Bill’s Distributing, Ltd., we strive for Quality in everything we do, and to provide Superior Service that sets us apart from our competition. Our continued growth and success in the beverage distribution industry is the result of having talented people on our team who thrive in an environment that is both challenging and rewarding. 

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