Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Sweetens Cove Spirits Launches Two New Tennessee Straight Bourbon Whiskeys

PRESS RELEASE posted by Sweetens Cove Spirits

Sep. 10, 2025 at 4:07 pm

XLinkedInRedditFacebookEmail
Report Press Release
spiritsbourbonsweetens covelaunch
Spirits Companies
  • image-01
Available for pre-order now and nationwide starting September 25, 2025. 

Born out of the iconic nine-hole Sweetens Cove golf course tucked into the foothills of Tennessee, Sweetens Cove Spirits is releasing two new bourbons - a Sweetens Cove 5-Year Aged Tennessee Straight Bourbon Whiskey and Sweetens Cove Dunwoody, a 6-Year Aged Wheated Tennessee Bourbon - that capture the unique spirit of one of golf’s most revered courses, while staying true to the authentic and distinctive character of Tennessee Bourbons.  These two new releases carry forward the legacy of Sweetens Cove’s award-winning bourbons, capturing the essence of the course and the tradition that inspires them.

Both expressions are available for pre-order now, with nationwide availability via. e-commerce starting September 25, 2025. 

The Sweetens Cove 5-Year Aged Tennessee Bourbon ($45) is bottled at 93.7 proof resulting in a smooth, refined and, most of all, delectably drinkable expression. Perfect for savoring neat or enjoying in a cocktail, Sweetens Cove’s core five-year old offering has distinct notes of caramel, honey, sweet toasted oak, baking spice and bright fruit. It's balanced, bold, and playful, crafted for camaraderie and casual excellence.
The Sweetens Cove Dunwoody 6-Year Aged Wheated Tennessee Bourbon ($60), named after the legendary tree that overlooks the course, is a rich and mellow 95-proof wheated bourbon with notes of vanilla, toffee, dried fruit and brown sugar. Elegant and indulgent, it was made for “sweet spot” moments that linger long after the glass is empty.

Founded by a group of passionate golfers, including Hall of Fame quarterback Peyton Manning and tennis great Andy Roddick, alongside a host of others such as prominent developer Skip Bronson and Country Music artist Drew Holcomb to name a few, Sweetens Cove is a liquid extension of the handcrafted, inspiring and whimsical ‘fun loving’ Tennessee course that shares its name.  Designed by renowned golf architects King-Collins as an homage to Augusta National, the course became famous for its charm, character and a unique ritual. With no clubhouse on site, players marked the start of each round with a ceremonial shot of bourbon on the first tee; a moment that gave rise to bottling that excitement for others to enjoy.

“We set out to capture the feeling of that first tee shot - the laughter, the anticipation, the excitement - and pour it into every bottle,” said co-founder Andy Roddick. “Sweetens Cove is about savoring life’s little moments, whether on the golf course with friends or at home with family.”

Previously voted the #1 celebrity spirit by Esquire after its initial launch, Sweetens Cove continues its tradition of producing serious whiskey, all the while not taking itself too seriously.  It’s all about finding that sweet spot. 

Sweetens Cove bourbons will be available at select restaurants, bars, and golf courses in Florida, Tennessee, Georgia, Colorado,, South Carolina, and North Carolina, and nationally via online shipping at sweetenscovespirits.com. 

Pre-orders can be placed now online with nationwide availability starting September 25th.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Beverage ...

View All|Post a Listing

Featured Jobs

Austin TX - Trade Marketing Manager - DioniLife USA

Austin TX - Trade Marketing Manager - DioniLife US...

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Business Development Team Leader Metro-NY - Next In Natural / Chameleon Coffee

Business Development Team Leader Metro-NY - Next I...

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Brewing Specialist - Overnight - Prost Brewing Co.

Brewing Specialist - Overnight - Prost Brewing Co....

Austin TX - Grocery Chain Accounts Manager - DioniLife USA

Austin TX - Grocery Chain Accounts Manager - Dioni...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Anytime Farmhouse Brings First Regenerative Organic Certified Spirits and RTDs to Whole Foods Market Across 5 New States

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

Three Trees, Maker of Nutrient-Dense, Clean-Label Plant Milks and Milk Teas, Joins Next In Natural

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

James Bay Distillers' GIN 46 takes Double Gold Best Gin award at New York City

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Circle City Whiskey Co. Celebrates Success as It Expands 50/50 Club Whiskey Program Offering

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

How Mingle Mocktails Is Using Customer Demand and Category Growth to Bring the Espresso Martini to Non-Drinkers

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase