Slow & Low Expands Iconic Portfolio With New Cherry & Maple Expressions

Cult-Favorite “House of the Proper Old-Fashioned” Teams Up with Luxardo and Crown Maple to Launch Bold New Ready-to-Drink Flavors

PHILADELPHIA (Sept. 17, 2025) — Hochstadter's Slow & Low, the brand that revived America's original bottled cocktail, Rock & Rye, proudly announces two new additions to its award-winning lineup: the Slow & Low Cherry Old-Fashioned and Slow & Low Maple Old-Fashioned. True to its commitment to delivering craft cocktails with convenience, Slow & Low has collaborated with renowned producers Luxardo and Crown Maple to create these innovative expressions. Cherry and Maple are now available to order online in 750-milliliter bottles, with 100-milliliter cans and 375-milliliter bottles launching later this year.

These exciting new releases join Slow & Low's award-winning portfolio, which includes their Proper Old-Fashioned, Coffee Old-Fashioned crafted in collaboration with Intelligentsia Coffee, and 6-Year 100-Proof Old-Fashioned, which each earned Double-Gold medals from the San Francisco World Spirits (Ready-to-Drink) Competition in 2025, 2022, and 2023, respectively. While rooted in 19th-century heritage, the pioneering brand continues to innovate and lead the craft RTD category. Slow & Low was the first to bring 100-milliliter cans to market in 2016, and remains the only truly defined lifestyle brand within the whiskey space.

"These new expressions represent the evolution of what we've been building since day one — a house of proper old-fashioneds that honors tradition while elevating the cocktail experience," said Chad Solomon, director of innovation for The Cooper Spirits Co. "By collaborating with masters like Luxardo and Crown Maple, we overdeliver in proof, balance, taste, and quality of ingredients. These best-in-class collaborations enable us to explore flavors that feel both familiar and fresh, maintaining the bartender-quality and consistency that defines our portfolio."

Slow & Low Cherry Old-Fashioned (SRP: $29.99/750ml, $15.99/375ml, $19.99/100ml 4-pack; ABV: 40%) is crafted with Luxardo's acclaimed Sangue Morlacco Cherry Liqueur, resulting in a vibrant twist on the classic Old-Fashioned with intense black cherry jam aroma, marzipan, and orange notes. The palate is bold and full-bodied, featuring tart black cherry, cola, vanilla, cinnamon, star anise, and orange peel, finishing cleanly with a rye spice dry-down.

"Collaborating with Slow & Low on the Cherry Old-Fashioned has been a natural partnership rooted in our shared commitment to authenticity," said Matteo Luxardo, CEO of Luxardo. "Our liqueur brings over 200 years of Italian tradition to this innovative expression, bridging Old World heritage with New World ingenuity."

Slow & Low Maple Old-Fashioned (SRP: $29.99/750ml, $15.99/375ml, $19.99/100ml 4-pack; ABV: 40%) features Crown Maple's exceptional organic maple syrup, balancing warm maple sweetness with Slow & Low's rye backbone. It opens with bright orange citrus and subtle maple sweetness, while the palate offers hints of crème brûlée, molasses, and spices, finishing with a satisfying fade to vanilla and oak.

"Partnering with Slow & Low showcases the select quality of Crown Maple organic maple syrup, adding depth and complexity to this cocktail experience," said Mike Cobb, CEO of Crown Maple. "Our syrup enhances the whiskey's character, representing artisan craftsmanship at its finest."

"We've always viewed Slow & Low as a way to respect tradition while redefining the classic cocktail experience," said Katie Cooper, president and co-founder of The Cooper Spirits Co. "With Cherry and Maple, we focused on balance, depth, and real ingredients; collaborating with Luxardo and Crown Maple gave us the tools to do that right. These new releases are bold but rooted in what makes the Old-Fashioned timeless."

Both new expressions are crafted for versatility — equally suited for lively social gatherings or a quiet pour over ice at home. As the House of the Proper Old-Fashioned, Slow & Low stands out for its ease of use for consumers, and serves as a go-to solution for high-volume bars and establishments seeking quality and consistency without compromise.

About Slow & Low:

A pioneer in the ready-to-drink space, Slow & Low was first conceptualized by late third-generation distiller Rob Cooper in 2010, paying homage to America's original bottled cocktail. Slow & Low Proper Rye Old-Fashioned is a modern reimagining of Hochstadter's historic recipe, combining straight rye, rock candy, honey, bitters, and navel orange peel to create a full-strength serve. Union crafted at the United States' oldest distillery in New Jersey, Slow & Low is committed to honoring the makers, disruptors, and innovators. It is available as four bottled and canned expressions: Proper Old-Fashioned, Coffee Old-Fashioned, Cherry Old-Fashioned, Maple Old-Fashioned, and a bottled 100-Proof 6-Year Old-Fashioned. For more information, follow @drinkslowandlow on Instagram.

About Cooper Spirits Co.:

Founded in 2006 by Katie Cooper and the late Robert J. Cooper, Cooper Spirits Co. is an independent producer of innovative, integrity-driven spirits. The company introduced St-Germain, an artisanal French liqueur, and now produces a portfolio including Slow & Low and Lock, Stock & Barrel, one of the world's finest straight rye whiskeys. 

About Luxardo:

Luxardo® is Italy's premier liqueur producer, creating essential ingredients for cocktails since 1821. Luxardo cultivates exclusive Marasca Cherry trees, producing the renowned Sangue Morlacco Cherry Liqueur. 

About Crown Maple:

Crown Maple®, founded by Robb & Lydia Turner in 2010, is known for its exceptional organic maple syrup. Based in New York's Hudson Valley, Crown Maple has quickly become one of the largest maple syrup producers in the U.S., offering products that enhance both sweet and savory dishes.