Waterloo Sparkling Water Introduces The Great Waterloo Can Cruiser Road Trip

AUSTIN, TX (September 16, 2025) – Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced the launch of the Great Waterloo Can Cruiser Road Trip, a first-ever nationwide sampling tour featuring the brand’s iconic Epic Flavor Can Cruiser.

The Can Cruiser debuted earlier this year as part of Waterloo’s collaboration with chef, restauranteur, and Emmy® award-winning TV personality Guy Fieri. A car-sized Waterloo can brought to life on wheels, the Cruiser now has a fresh look with designs inspired by Waterloo’s award-winning Raspberry Nectarine and new-for-2025 Guava Berry flavors, bringing the brand’s full-flavor sparkling waters and immersive experiences directly to fans nationwide.

The Great Waterloo Can Cruiser Road Trip includes five high-energy stops across the country, each designed to surprise and delight with exclusive Waterloo Road Trip swag, interactive experiences, appearances by local friends of the brand, and, of course, plenty of complimentary Waterloo Sparkling Water.

Tour Highlights: 

• Stop 1 – Berkeley, CA | Sept. 18 | Amoeba Music | 1:30 – 3:30pm

The Great Waterloo Can Cruiser Road Trip kicks off at the world’s largest independent record store, Amoeba Music (2455 Telegraph Ave., Berkeley). Fans there can be the first to pose for photos in the Can Cruiser, sample Waterloo favorites, and even discover show tickets and signed albums and merch courtesy of longtime Waterloo partner Adam Lazzara, lead vocalist of platinum recording artists Taking Back Sunday.

• Stop 2 – Chicago, IL | Sept. 21 | Football Sunday Tailgate | 8am - 3pm

Waterloo is bringing full-out flavor to football season, joining thousands of fans at one of the country’s most spirited tailgates. The Waterloo Can Cruiser will be on site at 2200 S. Wabash Avenue, offering game day attendees refreshing samples, exclusive swag and plenty of Waterloo spirit with cornhole showdowns.

• Stop 3 – New York City | Oct. 7 | New York Rangers Centennial Season Opener

As the Presenting Partner of the Rangers Opening Night Blue Carpet, Waterloo will help mark the return of hockey season with the Can Cruiser outside Madison Square Garden, featuring plenty of complimentary Waterloo samples and exclusive Waterloo swag to help get fans ready for the first puck drop this season. Waterloo became an Official Partner of the New York Rangers and Madison Square Garden in 2024.

• Stop 4 – New York City | Oct. 10 | MAMMA MIA! on Broadway | 12:30-5:30pm

As the Official Beverage Partner of MAMMA MIA!, Waterloo Sparkling Water and the Can Cruiser are pulling up outside the Winter Garden Theatre (1634 Broadway), where the global smash hit recently re-opened for a six-month run. Stop by and grab a chilled can, strike a pose with the Can Cruiser, and belt out your favorite tunes, including “Waterloo,” which closes the beloved musical celebrating love, family and friendship. 

• Stop 5 – Austin, TX | Oct. 17–19 | Race Weekend at Circuit of The Americas | 8:30am – 8:30pm Friday and Saturday; 8am – 4pm Sunday

The Great Waterloo Can Cruiser Road Trip wraps with a high-octane HQ finale at Austin’s Circuit of The Americas. As the Official Sparkling Water of COTA, Waterloo will take pole position at its very own Pit Stop near Turn 6 throughout race weekend, complete with the Can Cruiser -- the fastest way to a fun photo opp! -- and the track’s one-and-only walk-up Mocktail Bar. The brand is serving up a menu of alcohol-free refreshers featuring Waterloo Sparkling Water flavors and handing out limited-edition Waterloo swag to racing fans from around the globe.

“We’re thrilled to launch the Great Waterloo Can Cruiser Road Trip, a first-of-its-kind experience for Waterloo,” said Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water. “After another standout year for the brand, this tour is the perfect way to head into fall -- connecting with fans face-to-face and sharing our full-flavor ethos in unforgettable ways. From cheering on favorite teams to discovering new music to celebrating at the racetrack, this Road Trip brings Waterloo to life in the moments fans love most. We’re looking forward to seeing everyone on the road!”

The Road Trip caps off a landmark year for Waterloo, with continued growth that has been at least three times the category for the past five years. The tour follows the launch of year-round flavors Guava Berry and Ruby Red Tangerine in the first quarter and a strategic brand collaboration in the spring with Guy Fieri on three limited-time Waterloo Sparkling Water x Guy Fieri’s Flavortown varieties.

Waterloo Sparkling Waters can be enjoyed anytime, straight from a chilled can or in a refreshing mocktail. All Waterloo varieties are free of calories, sugar and sweeteners and are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall refreshing experience that supports active and healthy lifestyles. 

Fans are invited to come along for the ride on social media, too. Follow @waterloosparkling for updates from every Great Can Cruiser Road Trip stop.

ABOUT WATERLOO SPARKLING WATER

Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the 'Loo community at drinkwaterloo.com or @waterloosparkling on Instagram and Facebook.