Montucky Cold Snacks Gets Flamin’ Hot This Fall

Montana’s Frostiest Lager Teams Up With The Hottest Name In Snacks

In a collaboration nobody asked for but everyone secretly wanted, Montucky Cold Snacks, the official unofficial beer of Montana, has partnered with Flamin’ Hot® to bring you a partnership that's spicy, cold, confusing (yet totally sensical), and madly moreish. Fans can enjoy their favorite Flamin’ Hot snacks like Doritos Flamin’ Hot®, Funyuns Flamin’ Hot®, and more, perfectly paired with crisp Montucky Cold Snacks — a bold combo that balances heat with a refreshingly crisp sessionable beer. 

Hot and cold, these two titans of sense, have wrestled back and forth in a struggle as old as time. In the blue corner, an ice-cold lager in a frosty blue can, riding a majestic stallion made of faded denim and dive bar sweat. In the other corner, an unmistakably complex snack full of flavored confidence. Known for stoking the flames, Flamin’ Hot® took the laid-back, mountain-loving soul of Montucky and cranked the spice knob to 11.

But finally, frost and fire have set aside their grievances and quenched the flaming fiery inferno with a cool wave of ice-cold lager. With the coupling of Montucky Cold Snacks and Flamin’ Hot®, cool meets hot and chill meets thrill. Montucky Cold Snacks and Flamin’ Hot® are better together.

This fall, see the fruits of their limited release pairing across the nation. A full suite of head-to-toe drip to include a custom embroidered mechanics jacket, beanie, socks, hat, and extras.

About Montucky Cold Snacks

In 2012, Chad Zeitner and Jeremy Gregory were crackin’ beers and chatting about world peace at the Bacchus Bar in downtown Bozeman, Montana. This profound conversation was the start of the world's most refreshing beer company that gives back to the local community while celebrating the outdoors, having fun, and being ridiculous(ly awesome).

About PepsiCo 

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people.