Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Our Family of Brands
nosh brewbound taste-radionombase
  • Login
  • Account image
    User Icon
  • Subscription:
    Manage Account Sign Out
  • close Subscribe
    Sign In
Become an Insider
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Plink!’s Fizzy Electrolyte Tablets Certified by The Osmolality Lab for Daily and Recovery Hydration

info_outline PRESS RELEASE posted by Plink!

Oct. 6, 2025 at 3:16 pm

X LinkedIn Reddit Facebook Email
Report Press Release
BeverageHydrationElectrolyteElectrolytesDrink
Non-Alcoholic Beverages
  • image-01

Plink!, the fizzy hydration brand known for turning plain water into a daily treat, announced today that its award-winning electrolyte tablets have been officially certified by The Osmolality Lab, a leading authority in hydration science. The certification confirms that Plink!’s clean-label, effervescent formula supports rapid rehydration and meets the gold standard for fluid absorption and electrolyte balance.

Osmolality is a key indicator of how efficiently a product rehydrates the body, determined by the concentration of solutes like electrolytes in the solution. Through a series of independent tests, The Osmolality Lab determined two clinically-backed usage guidelines:

  • One Plink! tablet in 12 oz of water provides osmolality for daily hydration, making it an ideal formula for all-day sipping.
  • Two Plink! tablets in 10 oz of water is the recommended dose for rapid rehydration, helping replenish fluids and electrolytes efficiently after sports, working outside, travel, or other situations where it would be beneficial.

“We test hydration products against strict osmolality thresholds that reflect how the body absorbs water and electrolytes,” said Nick Gillitt, PhD, CEO of The Osmolality Lab. “Plink!’s fizzy tablet formula passed with flying colors—and offers a practical solution that’s both effective and enjoyable to drink.”

Plink! delivers a precise blend of Sodium (250mg), Potassium (180mg), and Magnesium (25mg) per tablet, with just 1g of sugar and 10 calories. It’s a convenient and mess-free alternative to sugary drinks and powdered mixes—ideal for parents, kids, athletes, travelers, and anyone trying to drink more water.

“We started Plink! to make hydration fun, effective, and better for the planet,” said Luke Montgomery-Smith, co-founder of Plink!. “Getting certified by The Osmolality Lab is a huge step. It proves that our fizzy tablets don’t just taste great, they work."

“We love giving our customers two solutions with one product. One tablet for daily hydration, two tablets for recovery hydration. It’s easy and puts the power in their hands to optimize their routine based on their needs, and it’s science-backed,” said Max Luthy, co-founder of Plink!.

OSMOLab-certified, Plink!’s 3-flavor Variety Pack features Watermelon, Pomegranate Berry, and Pineapple Grapefruit. Plink! is available nationwide at select CVS and GNC stores, on drinkplink.com, Amazon, and in select national retailers.

Plink!’s certification arrives as more consumers seek hydration options that are low-sugar, free from artificial junk, and backed by science. With Plink’s effervescent tablets, there is no stirring, no clumping, and no salty sediment at the bottom. Every sip is perfect, from the first to the last. Plink! is raising the bar for what hydration can be like—fun, fizzy, and clinically effective.

ABOUT PLINK!

Plink! makes award-winning effervescent electrolyte tablets that support hydration with clean ingredients and bright, craveable flavors. Vegan, keto-friendly, and planet-conscious, Plink! turns plain water into a fizzy ritual the whole family will love.

ABOUT THE OSMOLALITY LAB

The Osmolality Lab is a globally recognized testing facility focused on advancing hydration science. The lab offers third-party certification for products that meet strict osmolality standards for absorption and efficacy in hydration.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores

Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores

NACS: Packaging Innovation Reshapes Water At C-Stores

NACS: Packaging Innovation Reshapes Water At C-Stores

Pepsi Preps To Lean into Protein, Back Off Artificial Ingredients in 2026

Pepsi Preps To Lean into Protein, Back Off Artificial Ingredients in 2026

SPONSORED POST
The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

The Agency Fueling Explosive Amazon Growth for Beverage & CPG Brands

Marketplace

BrewDog USA - Your Partner in Contract Brewing

BrewDog USA - Your Partner in Contract Brewing

View All|Post a Listing

Featured Jobs

Field Sales Representative, New Jersey - Collective Arts

Field Sales Representative, New Jersey - Collec...

Sales Representative (NJ/PA) - Guilford Hall Brewery

Sales Representative (NJ/PA) - Guilford Hall Br...

Packaging Supervisor - Lord Hobo Brewing Company

Packaging Supervisor - Lord Hobo Brewing Company

Brewer 1 - Saint Arnold Brewing Comapny

Brewer 1 - Saint Arnold Brewing Comapny

Director/VP Sales - Confidential Cascadia Managing Brands Client

Director/VP Sales - Confidential Cascadia Manag...

Batching Associate  - Endless West

Batching Associate - Endless West

View All Jobs|Post a Job

More News

New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva

New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva

Taste Radio: Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.

Taste Radio: Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.

A Drink With… Devon Trevathan, Nomadic Distiller and Co-Founder of Liba Spirits

A Drink With… Devon Trevathan, Nomadic Distiller and Co-Founder of Liba Spirits

Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas Delight

Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas Delight

Beverage Industry Jobs

  • Tea Sommelier - Rishi Tea & Botanicals - Rishi Tea & Botanicals
  • Sales Manager - Westbound & Down Brewing Company - Westbound & Down Brewing Company
  • General Manager - Tap House - Brewery Ommegang - Brewery Ommegang
  • Brand Manager-Northwest NJ - Kane Brewing Company - Kane Brewing Company
  • Brewery Production Teammate - Cool Crafted Beverage - Cool Crafted Beverage
  • Director of Operations (Beverage) - Birdie / Wild State Cider - Birdie / Wild State Cider
  • Delivery Operations Manager - Stoup Brewing/Stoup Distro - Stoup Brewing/Stoup Distro
View All|Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
  2. NACS: Packaging Innovation Reshapes Water At C-Stores
  3. Pepsi Preps To Lean into Protein, Back Off Artificial Ingredients in 2026
  4. New Products: Uncle Matt’s Does Yerba Mate, Seasonals From Laird and Sylva
  5. Taste Radio: Is THC In Target A Tipping Point? Finally, Fiber Is Sexy.
  6. A Drink With… Devon Trevathan, Nomadic Distiller and Co-Founder of Liba Spirits
  7. Reviews: Huel Daily Greens Delivers, Hawaiian Tropical Sodas Delight
  1. Creador Agave Spirits Arrives in New York State via Zev Rovine Selections
  2. Westland Whiskey Releases 10-Year-Old Garryana American Single Malt
  3. Louis XIII Celebrates Third Year at Wynn Las Vegas with Immersive Pop-Up Boutique
  4. Blue Run Spirits Celebrates the 40th Anniversary of Chicago Bears 1985 Championship with Limited-Edition Commemorative Bottle
  5. Funky Buddha Goes Beyond Beer with the Launch of THC Social Tonics
  6. Drumroll Launches Mini Muffins Nationwide at Sprouts Farmers Markets
  7. The Spice & Tea Exchange Celebrates National Women's Small Business Month
  1. A Drink With… Devon Trevathan, Nomadic Distiller and Co-Founder of Liba Spirits
  2. Kylie Jenner’s Sprinter Brand Raises $4M
  3. A Drink With… Colin Asare-Appiah, Mixologist and Bacardi Trade Director of Culture and Lifestyle
  4. The Zero Proof Playbook: Ben Branson On The Future Of Socializing
  5. The Phony Negroni Built Its Brand In Bars, What’s Next?
  6. New RTDs From BuzzBallz, Jack Daniel’s and New York Cocktail Company
  7. US Spirits Exports Decline 9% Amid Trade Tensions
  1. NBWA Panel: ‘Facts, Not Fearmongering’ Can Help Beer Beat Headwinds
  2. Constellation Beer President Jim Sabia: ‘We Will Get Out of This, I Truly Believe It’
  3. A Round With: Sylva Founder Ben Branson on the Future of Adult Non-Alc
  4. NBWA Notebook: Garage Beer’s Jason Kelce on Beer’s Social Connection; Hemp Beverage Alliance Leaders on Bans, Tax Revenue
  5. Press Clips: Dan Kleban Suspends Senate Campaign; BrewDog Layoffs Hit US; Sunset’s New GM
  6. Brewbound Live 2025: Lessons From Intoxicating Hemp’s No. 1 Market with Top Ten Liquors’ Jon Halper
  7. Shark Tank’s Robert Herjavec Believes in Dad Strength as Beer Category Disruptor
View All|Submit News

Promoted PR Posts

Alma del Jaguar Tequila Launches Its Limited-Edition Barricas Series

Alma del Jaguar Tequila Launches Its Limited-Edition Barricas Series

23rd State Debuts FRESH PRESS: First-of-Its-Kind Pear Cider Infused with THC + CBG

23rd State Debuts FRESH PRESS: First-of-Its-Kind Pear Cider Infused with THC + CBG

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

Lupulin Exchange And Yakima Chief Hops Collaborate To Launch Market Platform In Europe

Glimpse & PLTFRM partner to bring Glimpse’s cutting-edge AI deductions platform to PLTFRM’s umbrella of brands.

Glimpse & PLTFRM partner to bring Glimpse’s cutting-edge AI deductions platform to PLTFRM’s umbrella of brands.

Bettaway Beverage Distributors Recognized by C. H. Robinson with 2025 Carrier of the Year Award for Third Time in Five Years

Bettaway Beverage Distributors Recognized by C. H. Robinson with 2025 Carrier of the Year Award for Third Time in Five Years

Cascadia Team Expands Leadership and Creative Capabilities with Two Key Hires

Cascadia Team Expands Leadership and Creative Capabilities with Two Key Hires

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙