PKGD Group Brands Outpace Tequila Category Growth by 18X, Driven by Consumer Demand for Authentic Agave Spirits

HOLLAND, MI – October 2025 – PKGD Group, an importer specializing in authentic, producer-owned agave spirits, today announced that its portfolio is achieving extraordinary growth, fundamentally redefining the trajectory of the premium Tequila and Mezcal markets.

Per the Latest 52 Week Nielsen data, PKGD Group's flagship Tequila brand, G4 Tequila, recorded $17.4 million in total sales, marking an unprecedented sales growth of 90.6% versus the year prior. This growth rate is nearly 18.5 times the overall Tequila category growth rate of 4.9% across Total FMCG Retailers and Liquor Open States.

G4 Tequila has cemented its position as a top-tier industry brand, ranking #11 of 879 Tequila brands overall. The brand's success is driven by its high sales velocity and strong consumer advocacy, confirming that the market is rapidly shifting toward quality and authenticity.

The company's success is not limited to Tequila. PKGD Group's Mezcal portfolio, which champions the artisanal mezcal segment—a category seeing double-digit growth driven by consumer interest in exotic and uniquely flavored agave drinks—is also seeing exponential returns. Palomo Mezcal experienced a staggering 275.6% growth in sales over the 52-week period.

Shawn M. Miller, Chief Right Brain at PKGD Group, commented:

"This explosive growth confirms that consumers are voting with their wallets for transparency and quality. Our success lies in hitting the 'Sweet Spot' of today's premium spirits market: people want to drink better, not just more. They are moving away from mass-produced products and investing in the integrity and flavor profile that only an authentic spirit can deliver. This is validation for every producer we work with who maintains traditional, time-honored methods."

The global trend toward premiumization continues to favor authentic spirits, with PKGD Group strategically positioned to capture the highest growth segment. By focusing on producer-owned operations and maintaining an unwavering commitment to traditional agave spirits, PKGD Group is positioned to continue this dramatic outperformance of the general spirits market.

About PKGD Group

PKGD Group is a U.S.-based importer dedicated to bringing authentic, producer-owned Mexican spirits to the global market. The company's portfolio includes Tequilas G4, El Ateo and El Viejito, plus Mezcals Palomo and Ultramundo and Raicilla El Acabo and Asil, all distinguished by their commitment to traditional production methods, complete transparency, and world-class quality. PKGD Group is dedicated to fostering deep, respectful relationships with agave distillers who own their own brands, ensuring the preservation of heritage and economic growth for their communities.

Media Contact:

Shawn M. Miller
Co-Founder & Chief Right Brain, PKGD Group