Mash Gang's Non-Alc Beer to be Served at UK's Premier Padel League Events

London, UK — November 6, 2025 — DioniLife, the exclusively non-alcoholic portfolio company founded by spirits industry innovators, has partnered with National Universities Padel League (NUPL), the UK's premier padel league, to bring award winning Mash Gang beer to the padel movement. Marketing sponsorship deal extends through 25-26 season (October to April).

"The non-alc and padel collaboration is a natural fit. The two hottest 2025 trends that are reshaping how we socialize are here to stay as consumers look for alternative ways to engage on and off the court," commented Damian McKinney, Founder and CEO, DioniLife.

This year's padel competitors experience will be enhanced with Mash Gang tastings and onsite availability at events across the UK. The NUPL is the hub of British student padel. Its inaugural 2024-25 season brought together players from ten universities across three divisions. As padel interest grows the organization is adding universities, regional conferences and events across the UK. The season closes with Finals Day: a celebration of student padel, where top athletes battle for the national league title amid an event with food and drink where DioniLife's Mash Gang will be served.

"We believe the way forward is through increased togetherness, on-site experiences, and in-person interactions. We are committed to encouraging lifestyles that get us all out and about and moving. NUPL is the perfect partner to support that mission," continued McKinney.

About DioniLife

Established in 2024, DioniLife is an exclusively non-alcoholic full portfolio company built by spirits industry innovators. After a successful launch with Mash Gang, a leading non-alcoholic beer, the company followed up with award winning Mediterranean aperitif Pavari 17 and agave-inspired spirit La Borosa. DioniLife is backed by Invus, the exclusive investment advisor to Artal, a global equity investment firm with offices in the United States, Europe, and Asia.