LOUISVILLE, KY — Elixir Kombucha, a craft kombucha producer known for its bold and approachable flavors, announced today its chain-wide launch in Earth Fare, a leading natural and organic grocery retailer. The partnership brings Elixir Kombucha to all Earth Fare locations across 6 states, making the brand more accessible to health-conscious shoppers seeking thoughtfully crafted kombucha.
Earth Fare customers can now find 5 varieties of Elixir on shelves - including Pineapple Ginger, Lavender Lemonade and rotating seasonal flavors. Each is brewed using Kentucky's renowned limestone-filtered water, imparting a flavor profile geared toward both longtime kombucha drinkers and newcomers alike.
"Earth Fare is thrilled to welcome Elixir to our shelves," said Wes Holloman, Category Manager for Earth Fare. "Their kombucha stands out for its smooth, non-vinegary taste, award-winning flavors, and meaningful health benefits, making it appealing to consumers who are regular kombucha drinkers or have never tried it before. Grapefruit is my favorite, but don't take my word for it, try them all and find your favorite Elixir."
The chain-wide rollout marks a significant growth step for Elixir Kombucha as the brand continues expanding its presence in natural retail.
"Our mission has always simply been to make kombucha that people genuinely enjoy drinking, without compromising on ingredients or process," said Corey Wood, co-founder of Elixir Kombucha. "Partnering with Earth Fare allows us to share that mission with a wider audience in a retail environment that truly aligns with our values."
Elixir Kombucha is now available at Earth Fare locations chain-wide.
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