BUBBL'R is thrilled to announce its newest brand partnership with Grammy-nominated artist Alex Warren, marking a major milestone in the brand's continued rise. This collaboration brings together the vibrant, flavor-forward personality of BUBBL'R with Alex Warren's playful, creative energy and passionate fanbase—setting the stage for a powerful, nationwide splash.
As part of this partnership, Alex Warren stars in the launch video for the newest BUBBL'R innovation: fruit punch'r. Alex's partnership with BUBBL'R will include integrated marketing, exclusive content, national visibility, and season-long promotional moments. With expanded availability across the country, consumers will be able to experience BUBBL'R more broadly than ever before.
BUBBL'R enters this partnership on the heels of remarkable growth, emerging as one of the most productive sparkling water brands in MULO, driven by sustained category-leading performance. The collaboration with Alex Warren represents the next evolution in building a national presence and strengthening its ethos with the energetic BUBBL'R consumer base.
"Our team is ecstatic to partner with Alex Warren in 2026 for the launch of fruit punch'r," said Tyler Hartmann, Director of Marketing and Brand Development for BUBBL'R. "Alex brings an authentic connection to our core consumers and shares our passion for creativity, positivity, and delivering refreshing moments that elevate every day. This collaboration will live across multiple channels including retail, digital, and social, creating an immersive and impactful introduction to millions of new BUBBL'R Lov'rs."
With engaging content and high-energy digital touchpoints, the BUBBL'R × Alex Warren partnership is set to spark major buzz, boost visibility, and launch the brand into its next wave of nationwide hype.
BUBBL'R is available in both single-serve 12oz slim cans and take-home 6-packs, found at a variety of grocery and convenience stores nationwide.
About BUBBL'R: BUBBL'R is an antioxidant sparkling water with zero grams of sugar that boosts, energizes, and restores balance. It features natural flavors and colors, no artificial sweeteners, and naturally sourced caffeine from guarana. BUBBL'R offers a uniquely satisfying, healthy beverage alternative.
BUBBL'R is owned and manufactured by WIS-PAK, Inc., with the brand's corporate functions located in Madison, Wisconsin.
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Watch Alex Warren