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BevNETPress Releases

Hiyo Announces National Costco Rollout Featuring New Exclusive Sunset Party Pack

PRESS RELEASE posted by Hiyo

Jan. 7, 2026 at 9:23 am

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Non-Alcoholic Beverages

Hiyo, the USDA organic certified social tonic championing a movement of mindful moderation, announced a major retail expansion with a national rollout at Costco warehouses. Beginning this month, Costco members across the country will have access to Hiyo's new, Costco-exclusive Sunset Party Pack, an 18-count variety pack featuring three of the brand's top-selling flavors. The Hiyo Sunset Party Pack will be available nationwide in select locations and while supplies last.

Designed for sharing and socializing, the Sunset Party Pack brings together Hiyo's vibrant, fruit-forward flavors— Blackberry Lemon, Peach Mango, and Passion Fruit Tangerine — in a convenient multipack designed for group gatherings or stocking up the fridge during Dry January and beyond. Made with organic adaptogens, natural nootropics, and functional botanicals, each can offers a mood-enhancing, stress-relieving lift they call "the float," helping you make the most of every moment — today and tomorrow.

The Sunset Party Pack includes:
  • (6) Blackberry Lemon: A bold blend of rich blackberry and zesty lemon with a complex, alluring profile.

  • (6) Peach Mango: A satisfying mix of sweet peach and smooth mango with a refreshing, tropical profile.

  • (6) Passion Fruit Tangerine: A fragrant combo of tart passionfruit and tangy tangerine with a sharper, crisp profile.

Starting this month, Costco shoppers across the country can find Hiyo's Sunset Party Pack in 400+ locations nationwide, spanning every major Costco region, including the Northeast, Southeast, Midwest, Northwest, Bay Area, San Diego, Los Angeles, and Texas. The expansion marks a major milestone for Hiyo as it continues its mission to rethink the way the world drinks by offering a thoughtful, inclusive option built for social connection.

Consumers are increasingly seeking choices that help them unwind and stay present without compromising on flavor or function. At just 30 calories, Hiyo offers a refreshing, elevated beverage designed for those looking to feel good and prioritize their health. 

"Rolling out nationally with Costco marks an exciting step for Hiyo," said George Youmans, Co-Founder and Chief Revenue Officer at Hiyo. "As one of the country's most influential retailers, Costco gives us the opportunity to introduce Hiyo to millions of members seeking a more mindful way to unwind. Launching the Sunset Party Pack exclusively in their warehouses allows us to bring that feel-good experience to people in a way that's fun, accessible, and perfect for sharing."

Ready to feel the float? Find the Sunset Party Pack at select Costco warehouses nationwide, on sameday.costco.com and on Instacart. Learn more at drinkhiyo.com, and follow @drinkhiyo to follow along with their float fam. .

ABOUT HIYO

Hiyo is an organic social tonic designed to elevate how people connect — bringing more joy, more presence, and more feel-good energy to every moment. Founded in 2021 in Venice, California, Hiyo was inspired by the desire to celebrate with intention and enjoy the social rituals people love, without compromise.

Made with a proprietary blend of adaptogens, nootropics, and botanical ingredients, Hiyo delivers its signature mood-boosting "float" effect — offering stress relief and elevated social energy, without alcohol. Each can is USDA Organic, 0% ABV, non-GMO, vegan, gluten-free, and just 30 calories.

Hiyo's lineup includes six refreshing, fruit-forward flavors: Blackberry Lemon, Passion Fruit Tangerine, Peach Mango, Pineapple Coconut, Strawberry Guava, and Watermelon Lime. Since launching with three flavors in May 2021, the brand has expanded rapidly and today stands among the nation's fastest-growing social beverage companies — showing up in thousands of retailers and social spaces across the country, and building an engaged community that's redefining how we celebrate.


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