• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Knob Creek Releases Eli Manning's Bold Pick: 2026 Batch, a Cask Strength Bourbon for the Season's Biggest Moments

info_outline PRESS RELEASE posted by Knob Creek

Jan. 14, 2026 at 10:56 am

X LinkedIn Reddit Facebook Email
Report Press Release
Knob CreekEli ManningSuntory Global Spirits
Spirits Companies

A limited-edition Knob Creek® Single Barrel Cask Strength Bourbon, hand-selected by football legend Eli Manning, arrives nationwide in time for the season's biggest games.

CLERMONT, Ky., Jan. 14, 2026 -- As the 2025-2026 football season reaches its pinnacle, Knob Creek®, the founding spirit of the James B. Beam Small Batch Bourbon Collection™ and a leader in American Whiskey, announces its second limited-edition barrel release, Knob Creek® Single Barrel Cask Strength Bourbon, Eli Manning's Bold Pick: 2026 Batch. Available nationwide, the special edition rounds out its season-long partnership with the legendary quarterback.

Hand-selected by Manning at the James B. Beam Distilling Co. in Clermont, KY, this unique cask-strength expression is bottled straight from the barrel, with proofs ranging from 112.2 to 121.6, unfiltered and uncut. The result is a bold, robust bourbon that opens with flavors of rich vanilla and toasted oak, unfolds into layers of roasted nuts and warm spice, and finishes with a long, full-bodied warmth. A true expression of Knob Creek®'s signature depth and intensity, it's crafted to be savored during the season's biggest game-day moments – whether celebrating a fantasy championship or cheering on a team through the final stretch.

"Football teams are built on trust - trusting your picks, your preparation, and your instincts, whether you're on the field or managing your fantasy lineup," said Freddie Noe, eighth generation master distiller. "That same mindset guides how we make bourbon. Working with Eli last year set a high bar and bringing him back this season raised it. We put some of our finest barrels in front of him, and this one stood out right away. Bottled at cask strength, it delivers more intensity and more flavor - a full-bodied bourbon built for game day."

What began as fantasy football advice rooted in making bold calls and trusting one's gut has grown into a celebration of seeing hard work pay off. Throughout the season and continuing through the postseason, Knob Creek and Eli Manning are continuing to share bold picks on the biggest matchups and ways to celebrate - from hosting the perfect watch party to raising a glass with Eli's Gameday Old Fashioned, best crafted with the 2026 Batch.

"At this point in the season, you've made your calls, and it's now about seeing them through," said Eli Manning. "Hand-picking this barrel was a bold pick of its own - balanced, uncompromising, and full of character. It held up every time I came back to it, and that's exactly what I expect from Knob Creek® when it counts most: a bourbon worthy of the biggest moments."

Crafted to be part of game-day rituals - gathering, watching, and raising a glass together - Knob Creek® Eli Manning's Bold Pick: 2026 Batch is available nationwide for a limited time at a suggested retail price of $69.99 (750mL).

For more information about Knob Creek® Bold Picks campaign and Knob Creek's® award-winning* bourbon and rye portfolios, visit the link below or follow along on Instagram and Facebook @KnobCreek.

About Knob Creek® Bourbon

Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary, full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon and launched four limited releases, Knob Creek® 15 Year Old Bourbon, Knob Creek® 18 Year Old Bourbon, Knob Creek® Bourbon x Rye, and Knob Creek® 21 Year Old Bourbon. Knob Creek has continued to build out its rye portfolio; the brand announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey, and released Knob Creek® 10 Year Old Rye Whiskey.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Roku™ and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails. A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit the links below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Suntory Global Spirits
    Suntory Global SpiritsCPG Companies
    External Link Icon
    View on Nombase

Latest News

What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report

What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report

Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots

Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots

Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead

Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead

SPONSORED POST
Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Complete Water Solutions: Reliable Water Treatment Services Built on Experience

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Owl's Brew Market Manager – MD / DE / DC - Owl's Brew

Owl's Brew Market Manager – MD / DE / DC - Owl'...

Director of Packaging  - Hendler Family Brewing Company

Director of Packaging - Hendler Family Brewing...

Territory Manager - Greater Boston/Metro West - Lord Hobo Brewing Company

Territory Manager - Greater Boston/Metro West -...

Area Sales Manager - MA/RI - Good Boy Vodka

Area Sales Manager - MA/RI - Good Boy Vodka

Packaging Technician - Meanwhile Brewing Company

Packaging Technician - Meanwhile Brewing Company

Cellarperson  - Tree House Brewing Company

Cellarperson - Tree House Brewing Company

View All Jobs|Post a Job

More News

Tea Drops Takes On Self-Manufacturing

Tea Drops Takes On Self-Manufacturing

Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas

Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas

Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.

Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.

Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play

Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Bartender - Eureka Heights Brewing Company - Eureka Heights Brewing Company
  • National Accounts Manager - Big Country Organic Brewing Co. - Big Country Organic Brewing Co.
  • Brewery Marketing Manager - Sunriver Brewing Company - Sunriver Brewing Company
  • Quality Systems Manager - Deschutes Brewery - Deschutes Brewery
  • Controller - Financial manager - 4 Hands Brewing Company - 4 Hands Brewing Company
  • Senior Sales Manager, RTD Beverages - Organika Health Products - Organika Health Products
  • Brewer - Grains of Wrath Brewing - Grains of Wrath Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. What 2025 Revealed About CPG Capital: Northhall 2025 Annual Report
  2. Marketing: Poppi, Liquid I.V. Bring Star-Power To Super Bowl Spots
  3. Next In Natural Writes Chameleon’s Next Chapter; SYSTM Looks Ahead
  4. Tea Drops Takes On Self-Manufacturing
  5. Owl’s Brew Adds Spiked Pop Amidst Surging Interest in Modern NA Sodas
  6. Taste Radio: Not Preaching, Just Better. A New Pitch For Moderation & Wellness.
  7. Reviews: Culture Pop’s Black Cherry LTO, Plus Loonen’s Pure Water Play
  1. Melt Launches 2-Cube THC Ice Cube Bag for Regulated Markets, Delivering ~50% Retail Margins
  2. Milo's Expands Beverage Portfolio with Fruit Punch, Zero Sugar Lemonade and Limited Edition Blackberry Sweet Tea
  3. Barrel Oak Winery & Brewery Appoints Colangelo & Partners as Public Relations Agency of Record
  4. Global Wine Community Returns to Marlborough, New Zealand - Tickets Open for Sauvignon Blanc New Zealand 2027
  5. Waterloo Sparkling Water Introduces New Flavors, Banana Berry Bliss and Melon Medley, Plus the Return of Lemon Italian Ice
  6. Napa Valley's Famed Duckhorn Vineyards Celebrates 50th Anniversary Throughout 2026
  7. Introducing Shortbarrel Four Grain Bourbon: A Wheated Kentucky Bourbon by Way of the Great State of Georgia
  1. As Non-Alc Cocktails Enter Their Craft Era, Will Alt-Spirits Get Left Behind?
  2. Hiyo Leans Into Refinement, Not Expansion, After Breakout Growth Year
  3. BeatBox Parent Company to Lay Off 158 Employees
  4. Spirits: Bardstown Pivots to Total Beverage Distributors, Second Sip Joins SGWS
  5. From Lobby Bars to Minibars, Hotels Are Rethinking Beverage Programs
  6. IWSR: Health Drives Alcohol Replacements, Curiosity Fuels “Alcohol Adjacent” Drinks
  7. Spirits and RTDs Lead Early-Year Rebound as Volumes Tick Up
  1. Circana Weekly Scans: Bev-Alc Returns to Growth Across the Board; Total Sales +9.5% YoY
  2. Owl’s Brew Adds Spiked Pop as Modern NA Sodas Surge
  3. Press Clips: Deep Ellum Equipment For Auction; Trillium’s $200k Outdoor Bathrooms Up For Bid
  4. Insider’s Week in Beer: Who’s in the Market For ‘the Bentley of Outhouses’?
  5. March Auction Set for Rogue Ales & Spirits’ Equipment
  6. NIQ: 74% of Adult NA Beverage Consumers Are New Buyers; Room for Longtail Brands to Make Impact
  7. People Moves: Law Firm ArentFox Schiff Expands Bev-Alc Team; Right Coast Spirits Taps Harpoon Vet Jon Schwartz
View All|Submit News

Promoted PR Posts

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

Tequila Comisario Añejo Secures Top Honors in Latest Enthusiast Report Ratings

Brause Introduces New Look for 2026

Brause Introduces New Look for 2026

Blind Tiger Expands Spirit-Free Cocktails Pilot to 400 Whole Foods Locations Nationwide

Blind Tiger Expands Spirit-Free Cocktails Pilot to 400 Whole Foods Locations Nationwide

San Juan Seltzer Company Joins Great Frontier Collective of Brands

San Juan Seltzer Company Joins Great Frontier Collective of Brands

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

Promolytics Launches to Help Beverage & CPG Brands Turn Promotions Into Measurable First-Party Data

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

NFL Rookie Tetairoa McMillan, MLB All-Star Devin Williams, and NBA Veteran Jerami Grant Invest in Waiakea Hawaiian Water

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙