Flair Bartending Book Launch

FLAIR BARTENDING BOOK

The Origins – The Golden Era – The Untold

By Marco Canova & Tom DyerThe first and only definitive book on Flair Bartending will be launched on January 19, 2026.

From the spin of a bottle to the roar of the crowd — the untold story of Flair Bartending is finally revealed.

London, United Kingdom — After four years of meticulous research, writing, and collaboration, the long-awaited FLAIR BARTENDING: The Origins – The Golden Era – The Untold will be officially unveiled on January 19, 2026.

This monumental volume of over 500 pages is the first and most comprehensive book ever published on Flair Bartending — an art form that has captivated audiences worldwide by blending speed, precision, performance, and creativity. Designed as a premium coffee-table edition, the book combines history, education, culture, and entertainment into one definitive work.

The book also features contributions from some of the most renowned global influencers in bartending, hospitality, and beverage culture, whose insights and experiences enrich the narrative with diverse perspectives from around the world. Completing the project, the book’s design has been curated by the prestigious international beverage agency Liquid-Hub, ensuring a visual identity and graphic standard fully aligned with the premium nature of the work.

Written by internationally acclaimed flair bartenders Marco Canova and Tom Dyer, the book takes readers on a compelling journey through the humble origins of the discipline, its golden years, and its evolution into a global cultural movement. Illustrated with rare archival imagery, exclusive interviews, and personal stories, it reveals the hidden world behind the bottles, the bars, and the legends of Flair.

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What makes this book a benchmark

• The first and only book entirely dedicated to Flair BartendingA luxurious hardcover volume of over 500 pages, housed in a laminated matte

slipcase, printed in full color on premium coated paperA multidimensional journey encompassing history, training, community, and culture, designed for both professionals and enthusiastsAuthors: two of the industry’s most influential figures, with decades of experience, over 90 countries visited, and thousands of bartenders trained worldwide

Authors’ Statements

Marco Canova, co-author:

“We wanted to create more than just a book — we wanted to build a legacy. Flair Bartending has given us unforgettable experiences and a global family, yet its history had never truly been documented. With this book, we preserve its roots, celebrate its golden era, and inspire the future of this art.”

Tom Dyer, co-author and World Champion:

“Flair isn’t just about throwing bottles — it’s about creativity, confidence, and connection. This book is a tribute to everyone who had the courage to step behind a bar and perform. I’m proud that, together with Marco, we’ve created something that honors the past while motivating the next generation of bartenders.”

Availability

• Format: Hardcover with protective slipcase, full color, 500+ pages • Price: £59.95– shipping from January 19, 2026

About the Authors

Marco Canova and Tom Dyer are two of the most respected names in the world of Flair Bartending. Together, they have performed in over 90 countries, won multiple championships, and become global ambassadors of the craft. Through competitions, training programs, and live performances, they have inspired thousands of bartenders and helped establish Flair as a recognized international discipline.

Press Contact

Press Office – Flair Bartending: The Origins – The Golden Era – The Untold IG/ FB: The Flair Bartending Book