Outlaw Light Beer Grows Southern Reach With Georgia Rollout

Fastest-growing independent light beer brand expands footprint with new distribution partners in the Peach State

DENVER (Jan. 20, 2026) — Outlaw Light Beer is continuing its rapid market expansion with confirmed statewide distribution in Georgia, marking a new chapter for the brand as it enters the Peach State through a partnership with General Wholesale Beer Company. Building on Outlaw's already established presence in Georgia, the agreement places the sessionable light beer on shelves and taps across major metro areas, as well as rural communities.

Georgians, from the streets of Atlanta and Savannah to tailgates, back roads and small-town gatherings, can now find Outlaw Light at retailers, bars and restaurants across the state. Brewed by Tivoli Brewing Co. in Colorado, Outlaw Light Beer aligns with the no-frills, hard-earned culture that defines Georgia. With its crisp, refreshing taste, just 105 calories per serving and a smooth 4.2% ABV, this light beer is crafted to deliver exceptional flavor with unbeatable quality and affordability.

"Georgia represents an important step in Outlaw's continued expansion," said Ari Opsahl, CEO of Tivoli Brewing Co. and Outlaw Light Beer. "This partnership with General Wholesale Beer Company gives us the scale and reach to meet drinkers where they are. Outlaw Light is built to be straightforward and dependable, and Georgia is a market where that approach resonates. As availability increases, more drinkers will be able to experience light beer the way they're supposed to."

A can of Outlaw fits naturally into the Georgian way of life — whether that's gathering under the stadium lights on a Friday night, kicking back at a backyard cookout or unwinding after a long workday. It's a beer made for people who prefer things uncomplicated and done right.

"General Wholesale Beer Company is excited to bring Outlaw Light beer to thirsty Georgians throughout our state," said E. Howard Young, president of General Wholesale Beer Company. "Outlaw Light is a simple proposition, great tasting, high-quality light beer at an affordable price. Times are tough for many beer consumers and deciding what to drink should be easy. Outlaw Light is the easy answer. Try it and we are sure that you will agree. General Wholesale Beer Company is proud to present a crisp, crushable, and refreshing beer to Georgia, Outlaw Light."

Through General Wholesale Beer Company's network, Outlaw Light will continue rolling out across Georgia. For more information, please visit the link below. To find an ice-cold Outlaw near you, visit the where-to-buy section on their website.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone's enjoyment. For additional information, please visit the link below or follow along on Instagram, LinkedIn and Facebook.

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