Cosm and Monster Energy Announce Multi-Year Sponsorship to Fuel Fan Experience across All Cosm Venues

Monster Energy Becomes Cosm's First-Ever Venue Sponsor, Introducing an Entirely New Category of Sponsorship Activation

Monster Energy Named "Official Energy Drink Partner of Cosm"

Cosm, the leading immersive technology, media, and entertainment company, and Monster Energy, a global leader in energy drinks and lifestyle, today announced a multi-year sponsorship that designates Monster Energy as the Official Energy Drink Partner of Cosm.

The sponsorship, which kicks off on January 24 during Cosm's presentation of UFC 324: Gaethje vs. Pimblett, represents Cosm's first multi-venue sponsorship and introduces a revolutionary kind of brand partnership and activation that will come to life by fusing Cosm's Shared Reality experience with Monster Energy's powerhouse presence in sports.

As the official sponsor in the energy drink category, Monster Energy will be integrated across all Cosm venues, including Los Angeles and Dallas, and its upcoming locations in Atlanta, Detroit, and Cleveland, which are slated to open in 2026 and 2027.

The partnership will leverage Cosm's 87-foot diameter 12K+ LED domes to present one-of-a-kind branded moments co-produced by Cosm and Monster Energy. These integrations include a full-dome immersive commercial along with dome-wide visuals that feature the Monster Energy brand incorporated into key programming, including all UFC events, among others.

"We are excited to welcome Monster Energy as Cosm's first official category sponsor as we continue to evolve and scale our venues across the globe," said Corey Breton, Head of Venues at Cosm. "Leveraging Monster's high-octane lifestyle and adrenaline-fueled brand, together we will deliver next-gen experiences in Shared Reality that will continue to bring fans closer with their favorite sports and entertainment, and with one another."

"As soon as I set foot in Cosm I knew it had to become a Monster Energy venue," said Dan McHugh, Global CMO of Monster Energy. "It's big, it's loud, it's awesome – it's us. Monster fans are gonna feel right at home."

Additionally, guests at Cosm will enjoy a curated food and beverage experience, including exclusive menu pairings such as the "Beast Burger," designed to complement the energy drink lineup.

The sponsorship with Monster Energy leverages Cosm's multi-venue network and expansive growth plans, following the successful launches of its first two venues in Los Angeles and Dallas in 2024. Cosm will open its third and fourth venues in downtown Atlanta's Centennial Yards and downtown Detroit, respectively, in 2026, followed by its fifth venue in Cleveland's Rock Block development in 2027. Additional locations will be announced at a later date.

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About Cosm

Cosm is the leading experiential media and immersive technology company redefining the way the world experiences content. With a storied history of building some of the most innovative experience technology in the world, Cosm provides sensorial experiences for every type of fan, from sports and entertainment to immersive art and education. Its immersive venues bridge the virtual and physical worlds through pioneered technology that expands the realm of what's possible, connecting people and bringing them together in what is called Shared Reality. As the company continues to expand to new cities and countries, Cosm is sparking shared passions and providing guests across the globe with experiences they need to feel to believe.

About Monster Energy

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans.