The Vitamin Shoppe, RAW Nutrition, and Juice Press Debut Exclusive "Berry Strong" Smoothie by Fitness Creator Sara Saffari

SECAUCUS, N.J., January 23, 2026 — The Vitamin Shoppe®, an omni-channel specialty retailer of nutritional products, RAW Nutrition, and Juice Press are teaming up for a limited-time collaboration that brings together high-performance nutrition with delicious, everyday wellness. From January 23 through January 30, the brands will offer the Berry Strong by Sara Saffari, an exclusive smoothie created in partnership with fitness creator and RAW Nutrition athlete Sara Saffari.

Available for one week only at Juice Press' Upper East Side location, at 1474 3rd Avenue in New York City, Berry Strong features Saffari's signature, post-workout smoothie recipe: strawberries, blueberries, bananas, almond milk, granola, and a touch of maple syrup, combined with two of the most popular performance-driven supplements from the shelves of The Vitamin Shoppe: RAW Nutrition's CBUM Series Itholate Protein in Strawberry Bumcake flavor and BodyTech® Elite German Creatine. The result is a berry-forward smoothie with a granola crunch, designed to support strength, recovery, and sustained energy with premium supplement ingredients.

"This is honestly how I fuel up after a workout—nothing too complicated, just my favorite ingredients that taste great and also support my health and fitness goals," said Saffari, a RAW Nutrition athlete whose fitness journey is followed by over 5.8 million fans on Instagram and TikTok. "Partnering with The Vitamin Shoppe, RAW Nutrition, and Juice Press to bring my signature smoothie to retail is genuinely exciting—I love that I can share my everyday smoothie with my friends and fans in New York City."

The smoothie collaboration will also be featured at a grand opening event for The Vitamin Shoppe's new Upper East Side location, at 157 East 86th Street, on January 28 from 5 p.m. – 8 p.m. Open to the public, the launch event will offer complimentary Berry Strong smoothies, the opportunity to meet Sara Saffari, mini consultations with Registered Dietitian nutritionist Vanessa Rissetto, a Wellness Wheel with healthy prizes, and gift bags for the first 100 guests.

The limited-time Berry Strong smoothie collaboration celebrates The Vitamin Shoppe as the newest Upper East Side destination for health-conscious consumers, blending RAW Nutrition's performance nutrition expertise with Juice Press' delicious take on everyday wellness.

About The Vitamin Shoppe®

Lifelong Wellness Starts Here™. The Vitamin Shoppe® is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, sports nutrition, specialty supplements, herbs, homeopathic remedies, and green living products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe®, BodyTech®, BodyTech® Elite, plnt®, ProBioCare®, True Athlete®, and Whole Health Rx™. In the U.S., the Company conducts business through over 640 company-operated retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.

About Juice Press

Juice Press is on a mission to create the most trusted nutrition and wellness brand. Founded in NYC in 2010, Juice Press produces an unparalleled selection of plant-based products to deliver to customers a variety of fresh, healthy juices, smoothies, food, and snacks. It is now recognized as a premier health food provider, with a universally loved product lineup.