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BevNETPress Releases

Real Coco Expands Organic Coconut Beverage Portfolio Across All Erewhon Locations

PRESS RELEASE posted by Real Coco

Jan. 26, 2026 at 3:54 pm

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Real Coco is excited to announce its full organic coconut beverage portfolio is now available across all Erewhon Market locations, marking a significant expansion of the brand's footprint within the specialty grocery channel and deepening its partnership with the retailer.

Since launching at Erewhon in February 2025 with Organic Pure Coconut Water in both 1L and 500mL formats, Real Coco has become the #1 shelf-stable coconut water brand at the retailer, demonstrating strong consumer reception. Building on this momentum, the brand introduced Organic Pressed Coconut Water and Organic Unsweetened Coconut Milk in December 2025. As of January 2026, Erewhon shoppers can now enjoy the full organic Real Coco family across all locations.

"We're incredibly grateful for Erewhon's partnership and for the shoppers who have embraced Real Coco," said Sandy Salzberg, Real Coco's CEO. "Erewhon sets a high standard for quality, sourcing, and ingredient transparency. Expanding our full organic lineup across their stores is an exciting milestone as we continue to grow our community and make high-quality coconut beverages available on more shelves across the country."

Sourced from multi-generational family farmers in Vietnam's Mekong Delta, Real Coco products are minimally processed to preserve naturally occurring electrolytes and fresh coconut taste. The brand's sourcing approach supports consistency, sustainability, and accessibility - core pillars of Real Coco's mission to offer coconut beverages kept real.

Available now at Erewhon are Real Coco's Organic Pure Coconut Water, Organic Pressed Coconut Water, and Organic Unsweetened Coconut Milk. All products are USDA Organic, single-origin, bottled at the source, and made without added sugars or concentrates.

The Erewhon expansion underscores Real Coco's continued momentum as the brand scales thoughtfully across specialty, conventional grocery, and value channels in 2026.

About Real Coco: Real Coco is a family-run coconut beverage brand dedicated to producing real, reliable products from its family to yours. Sourced exclusively from multi-generational family farmers in Vietnam's Mekong Delta, Real Coco's coconut beverages are bottled at the source to preserve freshness and naturally occurring electrolytes. The brand's portfolio includes organic and all-natural coconut beverages, including Pure Coconut Water, Pressed Coconut Water, and Unsweetened Coconut Milk, all made without added sugars or concentrates. With a commitment to premium quality, accessibility, and transparency, Real Coco is on a mission to deliver clean, functional hydration while honoring the power of the coconut and the farmers behind it.

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