Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Waterloo Sparkling Water Introduces New Flavors, Banana Berry Bliss and Melon Medley, Plus the Return of Lemon Italian Ice

PRESS RELEASE posted by Waterloo Sparkling Water

Feb. 2, 2026 at 1:31 pm

XLinkedInRedditFacebookEmail
Report Press Release
Sparkling WaterProduct LaunchNew ProductWaterloo
Non-Alcoholic Beverages
  • image-01

Timed to the 2026 winter games, Waterloo brings "Wake Up With Waterloo" to life with full flavor and a new take on the morning ritual.

AUSTIN, TX (February 2, 2026) – Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, today announced two all-new flavors, Banana Berry Bliss and Melon Medley, and the return of fan-favorite Lemon Italian Ice, now available year-round after high consumer demand during its limited-time offering last summer. With these bright, refreshing additions to its everyday flavor lineup, the brand invites consumers to "Wake Up With Waterloo" – with sparkling water as a new morning ritual.

  • Banana Berry Bliss is a creamy, dreamy blend of ripe Banana and sweet Berry notes - smooth and rich with a hint of bright orange for tartness. A fresh take on the morning smoothie.
  • Melon Medley brings together sweet watermelon, juicy cantaloupe, and cool honeydew notes into a bright Medley that's bursting with flavor. Effortlessly refreshing, like a morning visit to the spa.
  • Lemon Italian Ice packs a sun-drenched rush of lemony sour and sweet, with bright citrus flavor and a perfectly balanced, zesty bite. One sip awakens the senses! A fan-favorite from last year's limited-time drop, this Waterloo x Guy Fieri's Flavortown flavor is now available year-round.

As early mornings take center stage during the winter games in Milan, Waterloo is inviting consumers to start the day the Italian way as they tune in early to cheer on Team USA. Inspired by the timeless tradition of serving espresso alongside sparkling water, Waterloo is teaming up with The Bagel Nook to introduce a fresh take on the Sidecar Set, pairing Nook Coffee Espresso with Waterloo's three newest sparkling water flavors. Building on the partnership, Waterloo and The Bagel Nook will also debut three bagel creations, inspired by each of the new flavors. These limited-time menu options will be available at The Bagel Nook locations nationwide later this month.

"We're excited to introduce our all-new Banana Berry Bliss and Melon Medley and bring back our summer crowd-pleaser Lemon Italian Ice as an everyday flavor," says Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water. "Crafting authentic, full-out flavors that taste like they are supposed to is what Waterloo does best. This launch brings that commitment to life again amidst one of the world's biggest moments - the 2026 winter games. With fans rising early to watch Team USA in Italy, we think it's the perfect time to encourage consumers to Wake Up With Waterloo. We can't wait for fans to try these morning-inspired flavors and crush the day!"

Like all Waterloo varieties, Banana Berry Bliss, Melon Medley, and Lemon Italian Ice are free of calories, sugar and sweeteners, and can be enjoyed both straight from a chilled can or in a refreshing mocktail. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall clean, crisp, and refreshing experience that supports healthy, active lifestyles.

Waterloo Sparkling Water kicked off Q1 2026 with strong momentum, fueled by continued growth and flavor innovation. "Waterloo grew three times the category in 2025 and led the pack on distribution growth among the competitive set," says Jason Shiver, CEO of Waterloo Sparkling Water. "With our flavor innovation, we continue to push the limits on flavors and differentiate our brand in this increasingly competitive category, driving category growth and incrementality for our retailer-partners and excitement among consumers with our new releases."

Whether easing into the morning, savoring a midday pause, or enjoying one just because, these latest releases are crafted for the love of flavor all day long. For fans looking for more ways to enjoy these refreshing sparkling waters, Waterloo has created fun, new mocktail recipes, including the Banana Berry Bliss Colada, Cucumber Melon Spa Refresher and Zesty Italian Ice Sunset.

Waterloo Banana Berry Bliss, Melon Medley and Lemon Italian Ice will continue to roll out nationwide over the coming weeks with assortments that vary by retailer, including at Walmart, Target, Aldi, Albertsons Safeway, Whole Foods, select Kroger divisions, HEB, Central Market, Meijer, Publix, Thrive Market, select Costco divisions, Sam's Club, Fresh Direct, Amazon and more. For more information and to find a retailer near you or online, please visit at the link below.

ABOUT WATERLOO SPARKLING WATER

Founded in 2017 and independently owned, Waterloo Sparkling Water delivers fruit-inspired flavors and aromas with lively carbonation for a uniquely authentic and full-flavor anytime drink. Waterloo has been challenging expectations from the start, embodying the entrepreneurial spirit and independent thinking that Austin is known for, with sparkling waters that are a refreshing change from the usual. Custom-crafted with Non-GMO Project Verified natural flavors, Waterloo is free of calories, sugar, sweeteners and sodium. For the benefit of fans and the environment, Waterloo is produced in aluminum cans with BPA-NI liners. Waterloo Sparkling Water is sold at retailers nationwide. For the latest news, join the 'Loo community at the link below, @waterloosparkling on Instagram and Facebook and @drinkwaterloo on TikTok.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Waterloo Sparkling Water
    Waterloo Sparkling WaterCPG Companies
    External Link Icon
    View on Nombase

Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Social Media Coordinator - Good Boy Vodka

Social Media Coordinator - Good Boy Vodka

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Field Sales Representative: New York City  - Lawson's Finest Liquids

Field Sales Representative: New York City - Lawso...

Craft Manager South West Region - Prairie Malt (Boortmalt)

Craft Manager South West Region - Prairie Malt (Bo...

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Sales Represenative - Bluebird Hardwater

Sales Represenative - Bluebird Hardwater

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Ola Mate Expands Into Wegmans Stores Across the Northeast and Mid-Atlantic

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Costa Rica’s NICOYA Rum Awarded 95 and 93 Points, Both Best Buy, by Wine Enthusiast

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Good Game by T-Pain Expands Southeast and Midwest Presence with MAPCO Rollout

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

Paramount Coffee Debuts Joe Knows Coffee Cold Brew: It's Not Your Average (Cup of) Joe

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

FORM Launches AI POSM Recognition, Giving Food & Beverage Brands Instant Visibility Into In-Store Displays and Promotions

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

Former PepsiCo Executive Joins THC-Infused Beverage Maker Pharos Brands International as CEO

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase