Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Documentary Film Coming To USA: Where Beer, Food, and Cigars Meet

PRESS RELEASE posted by Beer Is Art Campaign

Feb. 5, 2026 at 8:40 am

XLinkedInRedditFacebookEmail
Report Press Release
Obakeng MalopeBeer Is ArtIndian Pale AleCigarsBeer and Food PairingBeer and Cigar PairingBeer Food and Cigar PairingDocumentary FilmsUnited StatedSouth Africa
Non-Alcoholic BeveragesBeer CompaniesFood Companies
  • image-01
Pairing beer, food, and cigars is a sensory craft that sits somewhere between science and instinct. While wine pairing has long dominated the conversation, beer and cigar pairing follows a different, equally complex logic—one rooted in flavour chemistry, agricultural conditions, and how the human palate interprets taste over time. 

This documentary explores that intersection: how bitterness, sweetness, aroma, texture, and memory come together to shape a complete experience. 

The Language of flavour in beer brewing, flavour is evaluated through six key dimensions: aroma, appearance, flavour, mouthfeel, balance, and finish. When pairing beer with food, brewers often rely on either complementing flavours—matching similar notes—or contrasting them to create balance. 

Cigar pairing operates differently. Rather than contrast, cigars are usually paired using a like-with-like philosophy, where overlapping flavour characteristics reinforce one another. A simple example illustrates this approach. 

A chocolate-infused cigar pairs naturally with chocolate truffles. Add a chocolate stout, whose flavour comes from roasted malt rather than additives, and the result is a seamless trio: chocolate stout, chocolate truffles, and a chocolate-forward cigar working in harmony. Recognising Flavours in Cigars Premium cigars often reveal flavour notes such as leather, roasted peanuts, cocoa, cashew nuts, walnuts, coffee, and earth. 

These flavours are not added artificially. They develop through the tobacco’s interaction with soil, climate, fermentation, and aging. For Obakeng Malope, flavour recognition came through experience rather than instruction. When she first smoked an Olivier Serie O, she found it enjoyable but difficult to define. 

Later, while eating roasted peanuts offered by her niece, a familiar flavour surfaced. Research confirmed that nutty, roasted peanut notes are a hallmark of the Olivier Serie O. The experience highlighted how cigar appreciation often deepens over time, as memory and repetition sharpen perception. Between the Olivier Serie O and Serie V, Obakeng preferred the Serie O for its smooth, nut-forward character. The Serie V, by contrast, is known for its bolder, richer, more intense profile. 

Beer Styles and the IPA Experiment 
For the documentary, the beer being brewed is an Indian Pale Ale (IPA)—a style defined by hop-forward bitterness, citrus aromas, and herbal or spicy undertones. This particular IPA uses Mosaic, Columbus, Cascade, and Centennial hops, contributing flavours of citrus peel, pine, spice, and tropical fruit. 

Traditionally, IPAs are paired with spicy foods. Hop bitterness cuts through heat and fat, making them a natural match for curries, bold Asian dishes, and even sweet desserts like carrot cake. Mild blue cheeses such as Gorgonzola or Cambozola also pair well, as do desserts like caramel apple tart, ginger spice cake, and persimmon rice pudding. 

In this experience, convention is deliberately challenged. 

The IPA is paired with Birria and green mole, spiced corn ribs, pickled onions, and tortilla chips. The pairing amplifies chili heat, acidity, and hop-driven brightness, creating an energetic, high-impact combination designed for spice lovers. To match this intensity, the cigar must be full-bodied, capable of standing up to both the beer and the food. 

The opposite end of the spectrum: Stout pairings where IPAs are bright and aggressive, stouts are dark, rich, and deeply roasted. Their flavour profile makes them ideal companions for hearty dishes such as barbecue, meat stews, thick-cut steaks, and smoked rib roast. 

Cheese pairings lean toward washed-rind, abbey-style cheeses and French Morbier, while desserts like milk chocolate, butter truffles, and chocolate bread pudding highlight the stout’s roasted sweetness. 

Tobacco, terroir, and time Like wine grapes, tobacco plants are shaped by terroir—the combined influence of soil, climate, and environment. Unlike grapevines, however, tobacco plants live for only one season. Each year’s crop must be grown from seed, making consistency a constant challenge. No two harvests are identical. Variations in sun exposure, wind, and rainfall can dramatically affect flavour and strength. 

Excessive rain, in particular, weakens tobacco, forcing blenders to adjust their recipes—often by increasing the proportion of stronger leaves—to maintain balance. 

How taste works: Food vs cigars tobacco tasting relies on four primary taste sensations: sweet, salty, bitter, and sour. 

Food tasting expands this list to include umami, fat, and kokumi, the mouth-coating richness that gives depth to dishes. Cigar experts argue that cigars are less about isolated tastes and more about combined sensations—aroma, texture, temperature, and mouthfeel. Sourness, common in food, is rarely a dominant characteristic in cigar tasting. 

The Anatomy of a Tobacco Plant 

 A cigar’s flavour and strength are determined in part by where each leaf grows on the plant: 

Seco: Lower leaves, mild and aromatic 

Viso: Middle leaves, balanced flavour and strength 

Ligero: Upper leaves, bold, strong, high in nicotine 

Sandblatt: Lowest leaves, prized in Sumatra for European wrappers 

Medio Tiempo: Rare top leaves, famously used in Cohiba Behike

When smoked individually, these leaves tell different stories. Seco expresses light sweetness at the tip of the tongue. Viso stimulates the sides of the tongue, where salty sensations are strongest. Ligero activates the back of the tongue, delivering powerful bitterness and intensity. In one example, Ligero is paired with a Nicaraguan binder and an Ecuador-grown Habano wrapper. 

Why Ecuador Excels at Wrapper Tobacco Ecuador’s volcanic soil and near-constant cloud cover create ideal conditions for wrapper production. The clouds act as natural shade, allowing leaves to grow thin, elastic, and visually flawless. As a result, Ecuador produces some of the world’s most sought-after wrappers, including Ecuadorian Sumatra, Connecticut, and Habano.  

The pursuit of consistency despite climate variability and agricultural challenges, cigar makers strive to deliver a consistent experience year after year. Achieving that balance requires constant adjustment, blending skill, and deep knowledge of tobacco behaviour—an ongoing dialogue between nature and craft. In the end, pairing beer, food, and cigars is not about rigid rules.

It is about attention, memory, and experimentation—learning to recognise flavours, understanding their origins, and allowing them to evolve together in a single, shared moment.  
BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Head Brewer | Berkeley, CA - Gilman Brewing Company

Head Brewer | Berkeley, CA - Gilman Brewing Compan...

Cidermaker - Yonder Cider Co.

Cidermaker - Yonder Cider Co.

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewing ...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

ArZo Expands New York Metro Presence

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase