The pioneer of functional recovery eliminates sugar across core lines, responding to a growing naturally sweetened consumer market ahead of Expo West 2026.
SANTA CRUZ, CA — FITAID, the pioneer in clean functional recovery, today announced a landmark evolution of its product ecosystem. Driven by a clear mandate from its community to eliminate sugar without sacrificing performance, FITAID is transitioning its Clean Energy Drink line to a 100% zero-sugar, naturally sweetened formula and launching the market's first Creatine Stick Packs that pair premium Creapure® also with a naturally sweetened, zero-sugar profile.
The End of the Sugar Compromise
The shift reflects a broader trend in the performance beverage space where consumers are increasingly moving away from added sugars.
"In the eyes of the modern health-conscious consumer, sugar has become binary. You either have it, or you don't," says Aaron Hinde, Co-Founder of FITAID. "We've spent the last year re-engineering our Clean Energy line to remove every gram of sugar while maintaining the performance and flavor our fans expect. We are no longer asking our community to choose between their zero-sugar health goals and their energy needs."
The reformulated FITAID Clean Energy line continues to be naturally sweetened with monk fruit and stevia, providing a crisp, guilt-free lift without the artificial crash or chemical aftertaste common in the category.
A New Standard for Creatine
In addition to the beverage relaunch, FITAID is disrupting the powder category with its new Creatine Stick Packs. While the market is currently saturated with artificially sweetened, bulk-bag powders, FITAID is offering a premium, portable alternative:
5g of Creapure®: Featuring the gold-standard, German-sourced Creatine Monohydrate.
Zero Sugar / Naturally Sweetened: Formulated without sucralose, aspartame, or unnecessary fillers.
Performance Flavors: Now available in Watermelon Rush and Fuji Apple, with an Unflavored version launching soon.
Availability and Expo West 2026
FITAID Creatine Stick Packs are available immediately at HEB, Amazon, and select retailers, and select fitness centers nationwide.
FITAID will showcase the full "Zero Sugar" revolution at Expo West 2026, Booth N347, where attendees can experience the new flavors and learn more about the brand's shift toward a 100% clean-performance future.
About FITAID: FITAID is the original functional fitness drink brand for the active soul. Based in Santa Cruz, CA, FITAID creates performance-based nutrition that prioritizes efficacy and clean ingredients, fueling millions of workouts from the local gym to the global stage.
Media Contact: Emily Sommariva, CMO , 888-558-1113
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