New Tampa-Based Company Launches First-Ever THC Seltzer Designed for Athletic Recovery

February 16, 2026 (Tampa, FL) — Tampa Bay’s newest beverage brand is breaking into an untapped market with a THC seltzer designed for recovery, hydration and a clean buzz. Last Rep is proud to launch the first-ever THC seltzer made for everyday athletes and wellness-focused individuals. Locally created and canned in Tampa Bay, Last Rep is mending the intersection between social and athletic performance with their THC-infused, athletic recovery cocktail. 

Last Rep is a carefully curated with a first-of-its-kind formula consisting of fast-acting THC, CBG, adaptogens and electrolytes in a zero-sugar, low-calorie seltzer. The recovery drink’s unique blend of ingredients provides a light euphoria and stress relief, as well as physical recovery for athletes post-workout.

Developed and canned in the heart of Tampa Bay by a former collegiate athlete, the beverage was crafted with enhanced athletic recovery and socialization in mind. Founders Jason Ashton and Stephen Samson, both seasoned entrepreneurs, have gone all in on Last Rep after witnessing the beverage industry shift from traditional alcohol to functional, hangover-free alternatives. During a time when the data is clear that GenZ’s alcohol consumption is rapidly decreasing and their focus on wellness is rapidly increasing, Last Rep has officially entered the market as a cure to solving the age-old question of choosing between wellness or socializing.

“Last Rep is the social drink for everyday athletes,” said Jason Ashton, Co-founder and CEO of Last Rep. “We created this beverage with one goal in mind: to give active individuals the opportunity to unwind their mind and recharge their body, with no next-day regrets. It was apparent that the convergence between post-workout and socializing was missing with the existing THC seltzers and non-alcoholic beverages in the market, so Last Rep bridges the gap with precisely dosed THC, electrolytes and functional botanicals allowing for maximized community in fitness culture.”

The brand is already making waves and infiltrating the Tampa Bay community with their debut at the High and Dry Festival in St. Petersburg, upcoming title sponsorship of FitFest at Raymond James Stadium and grass-roots partnerships with leading fitness facilities in the area.

The beverage is thoughtfully sourced and intentionally created with the option of 5mg or 10mg of Delta-9 THC per serving for an uplifting and euphoric afterglow while reducing pain and inflammation for optimal post-workout recovery and enhanced social interaction. The athletic recovery drink is also chock-full of the electrolytes, potassium, sodium and magnesium necessary for optimal hydration, muscle relaxation, fluid balance and energy production. The beverage also boasts L-Theanine, Ashwagandha and Ginger Extract for digestion, stress relief and enhanced recovery.

Last Rep is currently available in 12 oz can four-packs, and is now on sale online, as well as at select local retailers and athletic facilities, including Lukens Wine & Spirits, Herban Flow, Southern Grounds, Pour House, Gaspar’s Liquor Shoppe and Burg CrossFit with plans to rapidly expand their presence. THC-infused beverages must be purchased and consumed by individuals aged 21 and older.

About Last Rep

Last Rep is the first THC and CBG recovery beverage built for active adults, athletes and social consumers. Founded on the belief that health-conscious consumers shouldn't have to choose between their fitness goals and their social lives, Last Rep delivers a clean, functional beverage that supports recovery while emphasizing social connection. Last Rep is sourced locally in Tampa, Florida and made with reliably sourced ingredients including a balanced delta-9 THC and CBG formulation, electrolytes and adaptogens, offering a smarter way to recover and socialize. Must be 21+ to purchase.