Fave, a Refreshing Better-for-You Alternative to Conventional Powdered Drink Mixes, Makes Its Debut Into Market

Carlsbad, CA / February 18, 2026 / – Today, Fave officially debuts as a refreshing, better-for-you alternative to conventional powdered drink mixes — introducing the first non-functional organic drink mix in convenient on-the-go sticks. Featuring the classic flavors families know and love, stripped of junk.

Fave reinvents the nostalgic drinks we grew up with, using clean, organic and non-gmo ingredients. Free from artificial colors and flavors with only 6g of sugar, Fave Organic Drink Mix delivers the bold classic flavors designed for everyday hydration.

As consumers grow increasingly wary of synthetic dyes and additives, they're not waiting for regulations to catch up. They're actively 'trading up' for better-for-you alternatives. Fave meets that moment with familiar flavor, reimagined for today's ingredient-conscious shopper.

"This category was overdue for innovation! We set out to reimagine non-functional nostalgic drink mixes with modern ingredient standards — organic, transparent, and uncompromising on flavor." states Ryan Raish, Founder of Fave.

Raish continues, "We've taken the drink mix classics families know and love, stripped out the junk, and packed them with organic ingredients and real flavor. Launching with Thrive Market in January as our first retail partner let us get Fave into the hands of families everywhere and we're just getting started!"

"Fave is stepping into a massive white space within the powdered drink mix aisle. As the first certified organic brand in the category, it delivers what today's families are actively seeking trustworthy ingredients without sacrificing taste. We see a significant runway for growth as consumers continue shifting away from artificial formulations," added Adam Spriggs (The Angel Group).

Playful, better-for-you, and crafted for today's families, each pack includes 16 on-the-go sticks — making it easy for kids and adults alike to enjoy a refreshed, junk-free favorite. The 16ct pouches ($24.99) can be found both on Thrive Market and Amazon, featuring the following mouth-watering organic mix flavors including their Variety Pack.

• Lemonade
• Strawberry Lemonade
• Fruit Punch
• Tangy Orange

To learn more, follow @favemixes on social media.

About Fave

Fave is redefining nostalgic drinks with clean, certified organic ingredients without the junk. Fave Organic Drink Mixes deliver classic, craveable taste without artificial colors, flavors, or preservatives. USDA Organic and Non-GMO Project Verified, Fave offers a better-for-you option for families who want simple, refreshing flavor. Each convenient on-the-go stick is perfect for lunchboxes, travel, or everyday hydration. Fave's mission is to bring joy and simplicity back to beverages, creating your new junk-free favorite! Fave is now broadly available on Amazon and Thrive Market.

Company Contact

Jenn Scriven
Fave Mix Inc.
760-994-7979

Communications Contact

Taylor Foxman
The Industry Collective
609-432-2237