Death Wish Coffee Co. Charges Into Natural Products Expo West 2026 With the Debut of Power Surge and Caramel Cold Brew Latte

The #1 Selling Fair Trade and Organic Coffee Brand Unveils Insight-Led Innovation, Delivering Natural High Energy and Clean Indulgence

• Redefining High Energy: The brand is debuting Power Surge, a naturally caffeinated roast with 20% more caffeine than its standard Dark Roast, designed to fuel peak performance without artificial additives.
• Expanding the Portfolio: Death Wish Coffee Co. is expanding its RTD category with a Caramel Cold Brew Latte, delivering bold flavor with 65% less sugar¹ than competitors to meet the demand for clean indulgence.
• Leading with Innovation: Attendees can get a first taste of the new innovations at Booth #1705.

Saratoga Springs, NY – February 20, 2026 — Death Wish Coffee Co., the #1 selling Fair Trade and #1 Organic coffee brand in the United States², is charging into Natural Products Expo West 2026 with delicious, insight-led innovation designed to wake up the coffee category. Responding to consumer demand for flavorful, better-for-you indulgence and offerings with increased amounts of natural caffeine, the brand is expanding its lineup of ready-to-drink (RTD) Premium Lattes with a Caramel flavor and debuting Power Surge, a high-caffeine roast. Attendees will be able to receive a first taste of each product by visiting Death Wish Coffee Co.'s booth (#1705).

Since igniting a caffeine revolution in 2012, Death Wish Coffee Co. has generated a rapidly growing fan base of brand loyalists nationwide, coined the "Society of Strong Coffee," who depend on its bold, never-bitter brews to get through the toughest of days. With the "High Caffeine" category far outpacing general coffee growth, showing a +51.5% dollar change over a recent 24-week period³, Death Wish Coffee Co. is going back to its roots and doubling down on what it does best with the launch of Power Surge.

• Power Surge (launching April 2026): A force to be reckoned with, Power Surge offers 20% more caffeine than the brand's crowd favorite Dark Roast. Achieved through a higher ratio of premium Organic Robusta beans, this brew delivers the feel of an elite sprint boost without artificial additives. Certified Fair Trade, USDA Organic, and containing 100% natural caffeine, Power Surge will be available in 10 oz. ground bags and 10-count single-serve pods in retail, as well as 16 oz. ground and whole bean bags online.

In addition to craving a natural, jitter-free boost, Gen Z and Millennials cite RTD coffee as their #1 consumed format⁴. While most traditional energy drinks contain chemicals, excessive sugar and artificial ingredients, Death Wish Coffee Co.'s Premium Lattes provide a high-quality solution that doesn't compromise on taste. With Caramel coming in as a top-ranking flavor profile in the category, the brand's latest canned offering is intended to provide coffee lovers' taste buds with a better-for-you treat.

• Caramel Premium Latte (launching March 2026): Bold, smooth, and delicious, this new offering fills the market gap for a flavorful, creamy latte that isn't packed with sugar and additives. Fair Trade Certified and featuring 100% Colombian Cold Brew Coffee, Caramel Premium Lattes provide up to 120mg of natural caffeine per 11oz slim can. The canned latte serves as a good source of protein (7g per serving) and calcium, containing 65% less sugar than the leading competitor¹ and zero artificial colors or flavors.

"With the launch of Power Surge and our new Caramel Premium Lattes, we continue to show that ingredient integrity never has to be sacrificed for potency and flavor," said Steve Gardiner, Chief Executive Officer of Death Wish Coffee Co. "This year is no different: We're delivering the extra kick of caffeine and bold, smooth, never bitter flavor that our consumers expect, all while upholding the Fair Trade and Organic certifications the planet deserves."

Power Surge and Caramel Premium Lattes are launching in select retailers later this spring. Check out Death Wish Coffee's store locator for in-store availability.

These launches build on a steady pipeline of recent newness from Death Wish Coffee Co., including the addition of Organic Cinnamon Sugar and Organic Cold Brew. All of Death Wish Coffee Co.'s products adhere to rigorous standards that protect the environment and the livelihoods of coffee farmers. For more information about Death Wish Coffee Co. and its full range of products, please follow the brand on Instagram at @deathwishcoffee.

About Death Wish Coffee Co.

What started as a few employees packing orders in the basement of a quaint coffee shop is now the number one Fair Trade and Organic coffee brand in the United States, and can now be found in more than 25,000 stores nationwide. Death Wish Coffee is the #1 Selling Fair Trade and #1 Organic Roasted Coffee Brand in the United States, according to SPINS MULO Scan Data in December 2025. Death Wish Coffee Company blends, including its Dark Roast, Medium Roast, Espresso Roast, Light Roast and Valhalla Java, are always Fair Trade + made with organic coffee.

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¹SPINS MULO+C, Shelf Stable Tea & Coffee RTD, $ Sales, L52W W/E 12/28/25, Starbucks Mocha Frappuccino #1 SKU with 46g of total sugar per serving versus DWC Caramel Latte with 16g

²SPINS MULO, Shelf Stable Coffee & Hot Cocoa, $ Sales, L52W W/E 12/28/25

³SPINS MULO, Shelf Stable Coffee & Hot Cocoa, $ Sales, L24W W/E 12/28/25

⁴Mintel, Coffee and RTD Coffee - US - 2025, types of coffee consumed at home or on the go by generation