Still Austin Whiskey Co. Outperforms National Peers as Consumer Demand Continues to Outpace Supply

Texas Whiskey Brand Defies Category Headwinds With Depletions Increasing 45%, Surpassing 100,000 Cases and Emerging as One of America's Fastest-Moving Whiskey Brands

AUSTIN, Texas -- FEBRUARY 25, 2026 -- Still Austin Whiskey Co., the first true grain-to-glass distillery rooted in the heart of Austin, Texas, since the end of Prohibition, today announced a breakout year of growth, cementing its position as one of the fastest-moving American whiskey brands in the United States and a rare bright spot in a slowing American whiskey category.1

In 2025, Still Austin shipped 100,924 cases into distribution and depleted 100,542 cases, an exceptional near-perfect alignment that underscores powerful consumer pull and sustained demand across its markets. Case depletions rose 45% year over year, marking the strongest performance in the company's history.

According to Nielsen data,2 Still Austin now ranks as the ninth highest-velocity premium American whiskey brand in the country, measured by average revenue per retail store. The brand is outperforming Kentucky-based heritage brands in average revenue per retail store, despite having a fraction of their national footprint. Notably, this performance comes while Still Austin remains available in only about 5% of U.S. Nielsen-tracked retail stores, highlighting room for future growth in distribution. In a whiskey market historically led by Kentucky brands, Still Austin's velocity underscores changing consumer appetite for regionally distinctive, grain-to-glass producers.

"We have enormous respect for the Kentucky distillers who built this category. To see our brand competing and, in many markets, outperforming fully distributed legacy producers, confirms that there's real appetite for distinctive, authentic American whiskey," said Chris Seals, Co-Founder and CEO of Still Austin Whiskey Co. "Our focus now is scaling production thoughtfully, without compromising the quality, flavor, or the creativity that got us here. Everything we're doing is about building a brand that can grow for centuries, not just years."

Growth in 2025 was driven by the strength of Still Austin's core portfolio, led by The Musician Straight Bourbon Whiskey (SRP $45), alongside cult-favorite limited releases that continue to fuel extraordinary consumer enthusiasm. For the 2025 release of Tanager Cigar Blend Bourbon Whiskey (SRP $150), nearly 1,000 fans camped overnight outside the distillery, with enthusiasts traveling from more than 16 U.S. states and international destinations including London, Mexico City, and Vancouver to secure a bottle.

To support accelerating demand, Still Austin is expanding production and aging capacity. At year-end 2025, the company held more than 20,200 barrels in storage, all produced in-house under its grain-to-glass philosophy. In February 2026, Still Austin entered into a strategic financial partnership with FERO (Ferovinum Inc.), a global funding and supply chain technology platform built specifically for the drinks industry. Initially, the partnership unlocks $20 million in working capital that is expandable in line with Still Austin's growth to $30 million or more. The partnership lowers the cost of capital and accelerates barrel growth while allowing Still Austin to retain full control over aging, quality, and production throughout maturation.

"For us, the very best brands in the industry are the ones that bring people together in real, meaningful ways," said Mitch Fowler, CEO and Co-Founder of FERO. "The strongest brands don't just sell products; they create connections. Still Austin has community and human connectivity baked into their DNA. Beyond the brand itself, the Still Austin team has been incredible to work with as they are clear on the mission and are thoughtful, ambitious, and deeply committed to what they're building. Our partnership with Still Austin is compelling and one we are genuinely excited to champion."

Currently distributed primarily in Texas, Louisiana, Colorado, and Illinois—with selective availability in additional states—Still Austin grew in every market in 2025. On-premise accounts represented a strong 23% of volume in core territories, reinforcing the brand's resonance with bartenders and whiskey enthusiasts alike.

With momentum building and demand continuing to outpace supply, Still Austin is laying the foundation to become one of the next great American whiskey brands. With disciplined growth, distinctive storytelling, and an obsessive focus on liquid excellence and experience, the company is building toward a one million-case future.

About Still Austin Whiskey Co.

Founded in 2015, Still Austin is the first true grain-to-glass distillery rooted in the heart of Austin, Texas. The brand cultivates community, sourcing 100% of its grains from local farmers and integrating Austin's vibrancy throughout its spirits by partnering with homegrown artists to design all of its whiskey labels. Still Austin has become one of the fastest-growing whiskey brands in the country. Every employee is an owner of the business and takes personal pride in the whiskeys they make.

Still Austin's distillery and tasting room is located at 440 East St. Elmo Road in the heart of Austin, Texas. Still Austin's collection of spirits includes the flagship Straight Bourbon Whiskey (aka "The Musician"), Cask Strength Bourbon, Straight Rye Whiskey (aka "The Artist"), and American Gin (aka "The Naturalist"). For more information, visit the link below and follow Still Austin on Facebook at StillATX, Twitter @StillATX, and Instagram @StillATX.

About FERO

FERO provides access to capital and supply chain optimization on a single platform for the c.$800bn global wine and spirits sector to drive growth. Founded by Mitch Fowler (CEO) and Daniel Gibney (CFO), FERO has been operating since 2018 and has deployed over $570M of capital for wine and spirits businesses to date. In July 2025, it secured a first-of-its-kind, $550m asset-backed securitization program alongside Pollen Street Capital and a leading investment bank, opening markets in the US, Ireland, Europe and Australia. The platform not only provides funding to the global industry, but also utilizes its supply chain integration and proprietary trading software to provide bespoke tools that increase operational efficiency (through production, supply chain and inventory management tools), optimize ancillary services (such as insurance, freight, foreign exchange & payments) and connects different suppliers with all business-to-business channels for more efficient trading and direct market access.

Find out more at the link below

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1Gallup Study

2Nielsen: Still Austin L12M velocity ranking improved from #10 in June 2025 to #9 for Dec 31, 2025. Still Austin distribution footprint remains limited to about 5.4% of stores nationwide. Sales price decline is due to change in mix with lower releases of higher-priced allocated products (limited supply mature and ready for release this year).