Sarah Wragge Wellness Expands Award-Winning SWW Alkalize to Happier Grocery Following Strong Demand from New York Clients
The best-selling detoxifying greens powder expands its New York retail footprint in downtown Manhattan
NEW YORK, NY – February 26, 2026 — Sarah Wragge Wellness (“SWW”), a leader in nutrition lifestyle coaching and premium supplements, today announced that SWW Alkalize, its best-selling detoxifying greens powder, is now available at Happier Grocery on Canal Street in SoHo, New York City. The expansion comes in direct response to strong demand from SWW clients across New York who were seeking a convenient retail location to purchase their daily greens.
For years, high-performing executives, founders, and public figures have trusted SWW Alkalize as part of their daily performance routine. As the SWW community in New York has grown, clients consistently requested an easy way to pick up their greens locally.
“New York has always been a core community for us,” said Sarah Wragge, founder and CEO of Sarah Wragge Wellness. “Our clients are disciplined, driven, and deeply committed to how they fuel their bodies. They asked for a place where they could easily restock Alkalize as part of their daily routine, and we’re excited to make that possible at Happier Grocery.”
SWW Alkalize was recently named Best Raw Greens Powder in the 2026 Oprah Self Care O-Wards, further solidifying its reputation as a category leader.
Designed to lay the groundwork for optimal digestion and energy, SWW Alkalize addresses the body’s natural overnight acidity and the inflammatory stressors of modern life. With just eight carefully selected organic ingredients, Alkalize helps reduce acidity, support detoxification pathways, and reset gut health, without breaking a fat-burning morning fast.
The formula includes:
Organic Wheat Grass Powder
Organic Barley Grass Powder
Organic Oat Grass Powder
Organic Spinach Powder
Organic Barley Grass Juice Powder
Organic Alfalfa Grass Juice Powder
Organic Kale Powder
Organic Turmeric Powder
All greens in SWW Alkalize are among the most potent in antioxidants, helping protect cells from environmental toxins while supporting digestion, immunity, and blood sugar balance.
Built for High Performers
SWW Alkalize has become a daily staple among leaders who demand consistent energy, mental clarity, and digestive resilience. With a short, uncompromisingly clean ingredient list, it delivers meaningful results without fillers, sugars, artificial flavors, or unnecessary additives.
SWW Alkalize is also available online at sarahwragge.com, alongside other premium products from Sarah Wragge Wellness including SWW Restore and SWW Optimize.
To celebrate the launch, Sarah Wragge will be hosting a fireside chat at Happier Grocery on Friday, February 27, 2026 from 5:00 to 7:00 p.m. ET. Light refreshments will be provided for the evening.
Sarah Wragge Wellness (“SWW”) is a pioneering nutrition brand dedicated to transforming health through its signature SWW Method®, a science-backed approach rooted in blood sugar balance. Founded by nutrition expert and wellness coach Sarah Wragge after her own personal battle with chronic digestive issues and inflammation, SWW is built on the belief that nutrition is the foundation for lasting energy, metabolic health, and resilience. Sarah has coached thousands to shift their relationship with food and achieve sustainable behavioral change.
Together with a team of Registered Dietitians and Clinical Nutritionists, SWW delivers personalized coaching, innovative products, and practical tools that help people live more vibrant, balanced lives. Its hero products include Alkalize, a detoxifying greens powder; Restore, replenishing minerals for recovery and relaxation; and Optimize, a premium protein and fiber powder delivering 45 grams of protein per serving to support muscle recovery, satiety, and metabolic health. Each product is designed to make healthy living accessible, energizing, and sustainable.
To learn more, follow @sarahwraggewellness on Instagram.
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