Smart Juice is bringing a vibrant new twist to the organic juice aisle with the nationwide launch of three new 100% organic premium juice blends – Berry Beet, Super Greens, and Sunrise Blend, debuting at Expo West.
"We're seeing consumers approach juice with intention – from morning staples to recovery and evening routines," shares Sevde Guzel, Director of Marketing & Product Development at Smart Juice, "We wanted to create bold, modern blends while staying connected to our roots."
As demand continues to grow for wellness-positioned beverages, Smart Juice has seen strong momentum across function-driven products such as Tart Cherry for sleep support, Beet for exercise recovery, and Pomegranate for antioxidant benefits. Supported by vertically integrated fields, blending, and manufacturing, the company develops distinctive blends with full transparency and consistency for retail partners.
"Our goal was simple – create juices that immediately stand out on the shelf and overdeliver in taste," adds John Ballantyne, Creative Director, "These blends bring vibrancy, balance, and functionality together in a way that moves the category forward."
Product Highlights
- Berry Beet: Plenty of beet but without the earthy intensity. While beet remains the star ingredient, strawberries, blueberries, goji berries, apples, and lemon round out the flavor for a bright, fruit-forward profile that wins over even beet skeptics.
- Super Greens: A green juice that actually tastes refreshing. Leafy greens are blended with mango and apple for balance, while mint, ginger, coriander, and added fiber create a crisp, lightly sweet blend designed with gut wellness in mind.
- Sunrise Blend: Crafted for both adults and kids, Sunrise Blend pairs apricots and apples with peaches and pears for an easy-drinking morning juice. Developed as a citrus-free option, it offers a smooth, gentle start to the day for those sensitive to acidity.
As with all Smart Juice items, all blends are certified organic, contain no added sugar or colorants, and are shelf-stable for everyday convenience.
Smart Juice entered the functional beverage space early with Antioxidant Force®, which remains a strong performer today. With Berry Beet, Super Greens, and Sunrise Blend, Smart Juice builds on its real juice foundations, and expands organic juice into versatile, everyday lifestyles.
Berry Beet, Super Greens, and Sunrise Blend are now available online, at Lidl, and coming soon to H-E-B -- and more to come.
Smart Juice will showcase the new lineup at Expo West Booth # 325.
About Smart Juice
Smart Juice brings the field to you — crafting premium, clean-label organic juices and delivering them from farm to table. Their vertical integration makes intentional choice simple, combining vibrancy with data-driven decisions to bring retailers the best quality. Smart Juice promotes health and wellness through transparency — supporting both everyday nourishment and special moments of enjoyment.
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