Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Kawasaki and Monster Energy Become Official Sponsors of Morgan Wallen's Still the Problem Tour

PRESS RELEASE posted by Monster Energy

Feb. 27, 2026 at 8:51 am

XLinkedInRedditFacebookEmail
Report Press Release
Non-Alcoholic Beverages
  • image-01

KAWASAKI & MONSTER ENERGY BECOME OFFICIAL SPONSORS OF MORGAN WALLEN'S STILL THE PROBLEM TOUR

23-Date Tour Kicks Off April 10 in Minneapolis, Minn.

Rotating Direct Support by Brooks & Dunn, HARDY, Ella Langley & Thomas Rhett; + Gavin Adcock, Hudson Westbrook, Flatland Cavalry, Jason Scott & The High Heat, Zach John King, Vincent Mason & Blake Whiten Joining

NASHVILLE, Tenn. – Continuing their longstanding partnership within entertainment, Kawasaki and Monster Energy are joining forces as the official sponsors of Morgan Wallen's 23-date Still The Problem Tour, kicking off April 10 in Minneapolis, Minn. To highlight the close partnership between the 19-time Billboard Music Award winner, Kawasaki and Monster Energy, the sponsorship will feature exciting nationwide promotions and collaborations that will run throughout the entire tour.

Kawasaki and Monster Energy will kick-off the partnership this weekend at the Daytona Supercross race where custom Morgan Wallen Still The Problem Tour-branded Kawasaki bikes will be unveiled. Monster Energy is also giving away limited edition Morgan Wallen x Monster Energy x Kawasaki hoodies via its famous Rig Riot on the Daytona International Speedway infield at 5PM on Saturday.

To precede the tour, Kawasaki will launch a nationwide Kawasaki x Morgan Wallen Still The Problem Tour sweepstakes. Fans will have the chance to win a custom 2026 Kawasaki RIDGE® CREW Platinum Ranch Edition side x side fully loaded with Kawasaki Genuine Accessories and one-of-a-kind custom Morgan Wallen graphics.

"We're thrilled to continue our partnership with Morgan Wallen and to sponsor his 2026 Still The Problem Tour," shares Kawasaki Motors Corp., U.S.A. Senior Director, Global and Domestic Marketing Bob O'Brien. "We were honored to sponsor last year's tour and know this tour will be even bigger and will be a defining event of the spring and summer once again. Having our long-time partner Monster Energy on board as co-sponsor means even more opportunities for fans on site and a meaningful extension of the Kawasaki brand."

Monster Energy will be at every stop of the tour to provide the energy, making sure fans are ready to rock with samples of crisp ice-cold cans of Monster. The brand is also fueling the fun with DJs, swag giveaways, a special Kawasaki x Morgan Wallen x Monster bike collaboration and more interactive elements for music lovers to enjoy.

To celebrate the partnership, Monster Energy is also launching its biggest promo of the year: the Monster Energy x Morgan Wallen Still The Problem Tour promotion, giving fans the chance to earn VIP tickets and money-can't-buy collab items including custom bikes, instruments and exclusive merch with more details to be announced soon.

"Morgan Wallen represents that same authenticity Monster is known for," says Monster Energy Global CMO Dan McHugh. "This is a real full circle moment for us as we sponsored one of Morgan's early headline tours back in 2020, and now, we're once again in lockstep to support him and his fans through this stadium-sized partnership. And having Kawasaki join us as the sponsor of the Still The Problem Tour is the icing on the cake."

Promoted by AEG Presents – with the exception of the Tuscaloosa, Ala. show, which is produced by Live Nation – Wallen's 12-city, 23-date Still The Problem stadium tour will see Wallen playing two nights in most locations, and will include stops at four major college football stadiums: Clemson's Memorial Stadium, Florida's Ben Hill Griffin Stadium, Michigan's Michigan Stadium and one night only at Alabama's Saban Field at Bryant-Denny Stadium.

A rotating lineup of guests including Brooks & Dunn, HARDY, Ella Langley and Thomas Rhett join as direct support, along with Gavin Adcock, Hudson Westbrook, Flatland Cavalry, Jason Scott & The High Heat, Zach John King, Vincent Mason and Blake Whiten on select stops.

Still The Problem is inspired by Wallen's fourth studio album, I'm The Problem, which arrived May 16, 2025 via Big Loud/Mercury Records. I'm The Problem spent 13 non-consecutive weeks atop the Billboard 200 albums chart in the U.S. and Canada. It also became his third consecutive album to spend at least 10 weeks atop the Billboard 200 – making Wallen the first artist in history to achieve that feat.

As with previous tours, a portion of every ticket sold will benefit his Morgan Wallen Foundation (MWF) — which supports programs for youth in the areas of sports and music. As part of MWF's Tour Give Back initiative, the foundation has contributed over $1 million worth of instruments to schools in need across U.S. touring cities. For more information, visit the link below.

Still The Problem Tour 2026 Dates:

April 10 || Minneapolis, Minn. || U.S. Bank Stadium w/ Thomas Rhett, Gavin Adcock, Vincent Mason

April 11 || Minneapolis, Minn. || U.S. Bank Stadium w/ HARDY, Gavin Adcock, Vincent Mason

April 18 || Tuscaloosa, Ala. || Saban Field at Bryant-Denny Stadium w/ Ella Langley, Vincent Mason, Zach John King

May 1 || Las Vegas, Nev. || Allegiant Stadium w/ Brooks & Dunn, Gavin Adcock, Vincent Mason

May 2 || Las Vegas, Nev. || Allegiant Stadium w/ Thomas Rhett, Gavin Adcock, Vincent Mason

May 8 || Indianapolis, Ind. || Lucas Oil Stadium w/ Brooks & Dunn, Hudson Westbrook, Zach John King

May 9 || Indianapolis, Ind. || Lucas Oil Stadium w/ Ella Langley, Flatland Cavalry, Zach John King

May 15 || Gainesville, Fla. || Ben Hill Griffin Stadium w/ Thomas Rhett, Gavin Adcock, Zach John King

May 16 || Gainesville, Fla. || Ben Hill Griffin Stadium w/ Ella Langley, Gavin Adcock, Zach John King

May 29 || Denver, Colo. || Empower Field at Mile High w/ Brooks & Dunn, Gavin Adcock, Vincent Mason

May 30 || Denver, Colo. || Empower Field at Mile High w/ Ella Langley, Gavin Adcock, Vincent Mason

June 5 || Pittsburgh, Penn. || Acrisure Stadium w/ Brooks & Dunn, Gavin Adcock, Zach John King

June 6 || Pittsburgh, Penn. || Acrisure Stadium w/ Ella Langley, Gavin Adcock, Zach John King

June 19 || Chicago, Ill. || Soldier Field w/ Brooks & Dunn, Gavin Adcock, Zach John King

June 20 || Chicago, Ill. || Soldier Field w/ Ella Langley, Gavin Adcock, Zach John King

June 26 || Clemson, S.C. || Clemson Memorial Stadium w/ Brooks & Dunn, Gavin Adcock, Jason Scott & The High Heat

June 27 || Clemson, S.C. || Clemson Memorial Stadium w/ Ella Langley, Gavin Adcock, Jason Scott & The High Heat

July 17 || Baltimore, Md. || M&T Bank Stadium w/ Brooks & Dunn, Gavin Adcock, Jason Scott & The High Heat

July 18 || Baltimore, Md. || M&T Bank Stadium w/ Ella Langley, Gavin Adcock, Jason Scott & The High Heat

July 24 || Ann Arbor, Mich. || Michigan Stadium w/ Thomas Rhett, Hudson Westbrook, Blake Whiten

July 25 || Ann Arbor, Mich. || Michigan Stadium w/ HARDY, Hudson Westbrook, Blake Whiten

July 31 || Philadelphia, Penn. || Lincoln Financial Field w/ Brooks & Dunn, Hudson Westbrook, Blake Whiten

August 1 || Philadelphia, Penn. || Lincoln Financial Field w/ Ella Langley, Hudson Westbrook, Blake Whiten

About Morgan Wallen:

Morgan Wallen sets the pace in, and beyond, country music – with Billboard calling him "one of the biggest stars in the music world right now." With 21 No. 1 singles at Country radio, 19 Billboard Music Awards to-date, more than 225 weeks spent atop Billboard's Top Country Albums chart (the most in country music history), the highest selling country tour under his belt and more, Wallen has propelled country music to a global level in less than five years. Wallen's fourth studio album, I'm The Problem, available now via Big Loud / Mercury, debuted at No. 1 globally across seven countries and spent 13 non-consecutive weeks atop the Billboard 200 albums chart. His preceding albums – Dangerous: The Double Album and One Thing At A Time – have remained in the top 10 of the Billboard 200 chart for more than 100 weeks each, making him the first artist ever to achieve that feat. I'm The Problem has already yielded six No. 1's at Country radio, including the title track, which remained at No. 1 for eight weeks. Wallen is readying his 23-stadium show Still The Problem Tour for 2026. Kicking off April 10 with two consecutive nights at U.S. Bank Stadium in Minneapolis, the run will include stops at four major college football stadiums: Clemson's Memorial Stadium, Florida's Ben Hill Griffin Stadium, Michigan's Michigan Stadium and one night only at Alabama's Saban Field at Bryant-Denny Stadium. Wallen donates a portion of every ticket sold to his Morgan Wallen Foundation — which supports programs for youth in the areas of sports and music.

About Kawasaki:

Kawasaki started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki's entry into the motorcycle industry was driven by the company's constant effort to develop new technologies. Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki Motors, Ltd. is committed to maintaining and furthering these strengths which will surely give birth to new legends.

Kawasaki Motors Corp., U.S.A. markets and distributes Kawasaki motorcycles, ATVs, side x sides, and JET SKI® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. Kawasaki and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at Kawasaki's Foothill Ranch, California headquarters.

Kawasaki's tagline, "Let the Good Times Roll.®", is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki's complete line of powersports products and Kawasaki affiliates can be found at the link below.

About Monster Energy:

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at the link below.

###

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Monster Energy Company (Redirected)
    Monster Energy Company (Redirected)CPG Companies
    External Link Icon
    View on Nombase

Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Contract Manufacturing & Packaging Services - Portland, Maine Area

Contract Manufacturing & Packaging Services - Port...

View All|Post a Listing

Featured Jobs

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - NYC - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Head Brewer | Berkeley, CA - Gilman Brewing Company

Head Brewer | Berkeley, CA - Gilman Brewing Compan...

Cidermaker - Yonder Cider Co.

Cidermaker - Yonder Cider Co.

Regional Sales Representative - New Trail Brewing Co.

Regional Sales Representative - New Trail Brewing ...

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Kick Fizz Hemp Beverages Now Available Across Texas
  2. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  3. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  4. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  5. New Riff Re-releases Sherry-Finished Malted Rye
  6. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  7. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Insider’s Week in Beer: The War on Vertical Drinking
  2. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  3. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  4. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  5. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
View All|Submit News

Promoted PR Posts

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

NO CAP! Soda Pop WINS Day One at X Games Sacramento 2026

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Skip Shapiro Enterprises Launches Specialized Website for Beverage Destruction and Sustainable Waste Management

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

ArZo Expands New York Metro Presence

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

Founder Warren Ezra Achieves Amazon #1 Best Seller Status with New CPG Founder Book

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

H2Om Water with Intention Hydrates the Stars for The Ed Asner Family Center’s 14th Annual Celebrity Poker Night

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase