Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

SYSTM Foods Brings Bold Innovation to Expo West 2026 with Debut of REBBL Clear Protein Beverage

PRESS RELEASE posted by SYSTM Foods

Feb. 27, 2026 at 11:37 am

XLinkedInRedditFacebookEmail
Report Press Release
SYSTM FoodsREBBLHUMM KombuchaProteinFunctionalGut healthzero sugarbetter for youhydration
Non-Alcoholic BeveragesFood Companies
  • image-01

Company to also sample Humm Nitro from its Humm Kombucha brand, highlighting continued innovation across the SYSTM Foods beverage portfolio

ANAHEIM, CA — February 27, 2026 — SYSTM Foods, a better-for-you functional platform of brands, will debut REBBL Clear Protein under its REBBL brand at Natural Products Expo West 2026, introducing a breakthrough ready-to-drink protein designed to deliver complete nutrition in a light, refreshing format. Expo West attendees will also have the opportunity to sample Humm Nitro, the company's nitrogen-infused kombucha from its Humm Kombucha brand, at the SYSTM Foods booth.

Delivering 20g of complete whey protein in a crystal-clear beverage with zero sugar and only 80 calories, REBBL Clear Protein (MSRP: $4.99) redefines expectations of traditional protein drinks. Launching in Q4 2026 in four vibrant flavors—Mixed Berry, Lemon Lime, Strawberry Watermelon, and Mandarin Orange—the line offers a refreshing alternative to heavy, chalky protein shakes. REBBL Clear Protein expands the brand's functional platform with a versatile option designed for post-workout recovery, everyday fuel, or purposeful hydration.

"For too long, protein has meant heavy shakes that feel more like a meal than a beverage," said Elizabeth Stephenson, CEO of SYSTM Foods. "REBBL Clear Protein breaks that mold, delivering complete protein in a light, refreshing, zero-sugar beverage that consumers will want to reach for throughout the day."

REBBL Clear Protein Benefits:

  • 20g of non-GMO whey protein
  • Zero sugar & just 80 calories
  • Essential electrolytes including 300mg potassium, 100mg magnesium, 95mg sodium
  • Zinc for immune support

In addition to REBBL's latest innovation, SYSTM Foods will sample Humm Nitro (MSRP: $2.99) at the show. Featuring smooth, nitrogen-infused kombucha with a creamy mouthfeel and bold flavor, Humm Nitro offers a unique experience that continues to resonate with consumers seeking better-for-you, low-sugar beverages with standout taste and texture. For more information about Humm Nitro and to find a store nearest you, please visit the link below.

Expo West 2026 attendees are invited to visit the SYSTM Foods booth in Hall B, Booth 1741 at the Anaheim Convention Center to experience both innovations firsthand from March 4 - March 6, 2026.

About SYSTM Foods

SYSTM Foods, a joint venture between SYSTM Brands and GroundForce Capital, is a privately held better-for-you functional platform of brands. SYSTM Foods acquires and operates beverage brands that bring today's consumers better-for-you organic and functional products created for healthier living. Its portfolio includes functional protein beverage brand REBBL®, along with Humm® Kombucha, the pioneer in low- and no-sugar kombucha. For more information, visit the link below.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • SYSTM Foods
    SYSTM FoodsThis company has closed.
    External Link Icon
    View on Nombase
  • REBBL
    REBBLCPG Companies
    External Link Icon
    View on Nombase
  • HUMM KOMBUCHA, LLC
    HUMM KOMBUCHA, LLCCPG Companies
    External Link Icon
    View on Nombase

Latest News

Constellation Brands Acquires SpikedAde in $75M Deal

Constellation Brands Acquires SpikedAde in $75M Deal

Craft Distillery Closures Outpace Openings, Says ACSA Report

Craft Distillery Closures Outpace Openings, Says ACSA Report

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

NKD Distillery Turns To Kanna For NAKIES’ Functional Edge

SPONSORED POST
Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Innovation Moves Fast. Jel Sert Moves Faster. A Century of Proof.

Marketplace

Contract Brewing Available in Metro Washington DC

Contract Brewing Available in Metro Washington DC

View All|Post a Listing

Featured Jobs

Colorado Sales & General Manager - Good Daze Energy

Colorado Sales & General Manager - Good Daze Energ...

Brand Manager - Good Boy Vodka

Brand Manager - Good Boy Vodka

Business Development Manager- Northeast - Asterisk Imports

Business Development Manager- Northeast - Asterisk...

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Head Brewer - BJ's Restaurants

Head Brewer - BJ's Restaurants

Regional Sales Director, Midwest - Mingle Beverage Company LLC

Regional Sales Director, Midwest - Mingle Beverage...

View All Jobs|Post a Job

More News

Taste Radio: How Amara Surged From DTC To National Retail

Taste Radio: How Amara Surged From DTC To National Retail

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Smartwater Takes Fresh Swing at Sparkling with Latest Innovations

Review: Martinis Are Now Mobile With Write-Off

Review: Martinis Are Now Mobile With Write-Off

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Coca-Cola Tests Prebiotic Twist on Its Biggest Brands

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Long Island Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Cellar Operator - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Sales Representative - Sarene Beer Distributors - Sarene Beer Distributors
  • Head Brewer - Finney Hospitality Group - Finney Hospitality Group
  • Senior Beer Sales Representative — NYC & Long Island - Yamada Trading Inc - Yamada Trading Inc
  • Territory Sales Representative – Colorado (Denver Metro) - Pure Madness Group - Pure Madness Group
  • Brewer - Aloha Beer - Aloha Beer
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Taste Radio: How Amara Surged From DTC To National Retail
  5. Smartwater Takes Fresh Swing at Sparkling with Latest Innovations
  6. Review: Martinis Are Now Mobile With Write-Off
  7. Coca-Cola Tests Prebiotic Twist on Its Biggest Brands
  1. Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini
  2. AVIVO Wines Launches First Taste Trio with Three Full-Size Wines for $49
  3. Craft Spirits Sales Decline for Third Straight Year
  4. Rarebird Becomes NEUCAFF Performance Coffee, Betting the Future of Performance Starts With Coffee
  5. Somerston Estate Unveils New Wines and a Refreshed Look for Its Flagship Luxury Collection
  6. Russell's Reserve Unveils Single Rickhouse 2026 - Camp Nelson D
  7. Ola Sol Introduces Humo, the first 100% agave wine with the taste of mezcal
  1. Constellation Brands Acquires SpikedAde in $75M Deal
  2. Craft Distillery Closures Outpace Openings, Says ACSA Report
  3. NKD Distillery Turns To Kanna For NAKIES’ Functional Edge
  4. Review: Martinis Are Now Mobile With Write-Off
  5. Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  6. Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans
  7. Martignetti Companies Adds 17 Markets As RNDC Deal Closes
  1. Constellation Brands Acquires SpikedAde in $75M Deal, with $278M Performance-Based Contingent
  2. Craft Distillery Closures Outpace Openings As Volume Falls 8%
  3. August Supply -1% As Import Comps Rebound, per Beer Institute
  4. Deschutes Tags Into Hard Sports Drink Segment with Firelyte
  5. Health Claims Pose Potential Regulatory Hurdle for Hard Sports Drink Makers
  6. Accelerated Beer Losses & RTD Slowdown Drive Q3 Downturn in Circana Scans
  7. Brewbound Live 2026: Charting Stone Brewing’s Future in a House of California Brands
View All|Submit News

Promoted PR Posts

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

Good Game by T-Pain Wins Energy Alternative Category in CSP’s 2026 Retailer’s Choice Best New Products Contest

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

OM Mushrooms Says “DON’T F*** WITH MY COFFEE” with NEW FOCUS LION’S MANE COFFEE BOOSTER

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

2O3 Launches a Performance Hydration Beverage With Electrolytes and Honey

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Spiritless Refounds Brand With National Total Wine Expansion and New Non-Alcoholic Espresso Martini

Restock | CPG Sales CRM, Distributor Management & Field Execution

Restock | CPG Sales CRM, Distributor Management & Field Execution

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase