VALR Brand Appoints Former Celsius Sales Architect as Chief Revenue Officer

FOR IMMEDIATE RELEASE VALR Brand Appoints Former Celsius Sales Architect Bryan Alesiano as Chief Revenue Officer DEERFIELD BEACH, Fla. — VALR Brand, Inc., parent company of VALR Energy, today announced the appointment of Bryan Alesiano as Chief Revenue Officer and honorary officer of the advisory board, a strategic hire that signals the company's push toward national retail expansion and category leadership. Alesiano brings more than two decades of senior leadership across the sports nutrition, beverage and performance wellness sectors and is recognized for helping scale emerging brands. Most recently, during nearly a decade at Celsius Holdings, he served as Vice President of Sales and played a central role in transforming the company from a niche fitness drink into a global energy brand. At Celsius, Alesiano led retail expansion initiatives, strengthened corporate partnerships, and drove growth across club, fitness, e-commerce, military and specialty retail channels—experience considered relevant as VALR accelerates distribution of its nitrogen-infused functional energy platform nationwide. Earlier in his career, Alesiano held senior leadership roles at Glanbia Performance Nutrition, working across brands including Optimum Nutrition, Isopure, BSN and ABB. "Bryan is not just another executive hire—he's a proven brand builder who has helped define one of the fastest-growing segments in the beverage industry," said Dan King, CEO of VALR Brand, Inc. "His experience scaling breakthrough products, forging retail relationships and driving sustained consumer demand makes him uniquely positioned to lead VALR through its next phase of growth." In his new role, Alesiano will oversee revenue-generating functions including sales, marketing strategy, distribution, partnerships, channel expansion and brand alliances. Alesiano holds ACE and CSCS fitness certifications and studied business administration and business management at Kent State University. About VALR Brand, Inc. VALR Brand exists at the intersection of health, ambition and community. The company unites and fuels high achievers with premium energy and performance nutrition designed to support a healthy lifestyle—empowering individuals everywhere to rise to the top. Media Contact Rachel Farrell Chief Projects Officer rachel@valrbrand.com Phone: 574-210-3502