Blue Monkey Beverage Debuts Rebrand as It Expands Nationally

Boston, MA — March 2, 2026 — Blue Monkey Beverage, the premium 55% sparkling juice, fruit juice, and coconut water company, has unveiled a vibrant reimagining of its brand portfolio, highlighted by refreshed packaging. The move comes as the company accelerates U.S. retail expansion and strengthens its presence in the beverage aisle.

The refreshed packaging features a playful blue monkey illustration, prominent fruit imagery, and a larger logo, enhancing shelf visibility while clearly communicating the brand's real-fruit credentials.

"Bold tropical flavor isn't something we engineer; it's something we let speak for itself," said Steve Beck, CEO of Blue Monkey Beverage. "Because when the fruit is real, it doesn't need correction."

Built on the mission "Real Fruit. Done Right.", Blue Monkey delivers bold, authentic tropical flavor:

• Never from concentrate

• No added sugar

• No filler juices

• Non-GMO ingredients

Blue Monkey products begin with fruit, so every sip reflects the taste of fruit itself — pressed at its peak and handled with care.

Unlike sparkling waters that contain only a hint of fruit flavor, Blue Monkey's Sparkling Juice Drinks are made with real juice, delivering vibrant, naturally sweet tropical taste with refreshing carbonation.

Currently distributed across natural and specialty retailers on the West Coast, Blue Monkey is expanding nationally with new retail pilots and additional regional distribution planned in 2026.

Backed by private equity firms Boyne Capital and Fifth Ocean Capital, and led by CEO Steve Beck since 2025, Blue Monkey is focused on accelerating growth, driving innovation, and building a differentiated, clean-label beverage portfolio.

Blue Monkey Product Portfolio